《第一选择》内容简介

　　这不是一个传统的女性打破偏见、实现职场晋升的故事。英德拉·努伊出生在印度一个传统家庭。当时，印度的女性大多会在十几岁结婚生子，而她幸运地拥有重视教育、支持她的家庭，通过教育走出改变命运的第一步。

　　在努伊加入百事的1994年，排名前100的大公司中，女性CEO的数量为零。而这个土生土长的印度女孩却得到了通用电气和百事可乐竞相抛来的橄榄枝——她拒绝了通用电气杰克·韦尔奇的邀请，加入百事，成为百事自1898年成立以来的首位女性CEO，并且一做就是12年。

　　她曾因少数族裔和女性的身份受到职场歧视，但她越挫越勇，带领百事在多元化和包容性方面实现了质的飞跃，证明了女性的社会价值。她力排众议，剥离包括必胜客、肯德基等明星品牌的餐厅业务，主导百亿美元的健康食品品牌收购行动；提出“目的性绩效”的长期战略，在创造经济效益的同时回报所服务的社区；首次制定家庭友好型政策；创造第一个全球弹性工作制；广泛使用跨文化的咨询顾问团队。她关注女性地位和权力，把制止性骚扰列为公司的最高优先级。退任时，百事员工对工作环境的满意度升至82%，公司净收入增幅超80%。

　　作为备受瞩目的女性CEO，努伊着重谈到了如何实现工作和家庭的平衡。她认为，每个阶段都需要做出当下最重要的选择。她分享了自己各阶段可供读者借鉴的解决方案，也提到了做到这一切所需要的庞大的系统支持和自我牺牲。

　　更多的女性领导者也意味着一个更加健康、富裕、平等的社会。退任后，努伊继续倡导女性发挥同等的决策力，呼吁企业和政府优化照护生态系统，为女性在组织中获取成功提供帮助。为释放经济的全部潜力和帮助家庭蓬勃发展，她，一直在路上。

　　作者简介

　　【美】英德拉·努伊（Indra K.Nooyi）

　　2006—2019年担任百事公司CEO兼董事长，是百事公司自1898年成立以来的首位女性CEO，连续5年被《财富》杂志评为商界最具影响力女性第1名，连续10年被《福布斯》杂志评为全球100位最具影响力的女性之一。2016年，年过60岁的她在“全球50大最具影响力女性”榜单上位列第二，是《财富》杂志评选的25位世界最具影响力商界领袖名单里唯一一位女性。

　　她富有先见之明的战略思维、对消费者行为的洞察力、管理庞大的全球劳动力的智慧，以及温柔且坚定的女性力量使她成为颇受全世界企业家、高管和政府欢迎的顾问和广大职场女性的榜样。她曾获得印度政府颁发的公民荣誉奖莲花装勋章，美国公民与移民服务局授予的“杰出美国人”称号，以及15个荣誉学位。

　　离开百事之后，努伊曾被视为世界银行行长最有力的候选人，她加入了亚马逊的董事会，后又担任飞利浦公司的董事，同时在国际板球理事会任职，是该管理机构中唯一的女性成员。她和丈夫拉杰·努伊组建了家庭，有两个可爱的女儿——普利萨和塔拉。

A brief introduction to First Choice

This is not a traditional story of women breaking down prejudices and climbing the corporate ladder. Indra Nooyi was born into a traditional family in India. At a time when most women in India would marry and have children in their teens, she was lucky to have a supportive family that valued education and took the first step to change her life through education.

In 1994, when Nooyi joined PepsiCo, the number of female ceos in the top 100 companies was zero. However, the Indian girl got a competing olive branch from General Electric and Pepsi - she turned down GE Jack Welch's invitation to join Pepsi, becoming the first female CEO of Pepsi since its founding in 1898, and held the position for 12 years.

She was once discriminated against in the workplace because of her identity as a minority and a woman, but she overcame setbacks and became more courageous, leading Pepsi to achieve a qualitative leap in diversity and inclusion, and proving the social value of women. She fought back against criticism to divest restaurant businesses including Pizza Hut, KFC and other star brands, and spearheaded a $10 billion acquisition of health food brands. Propose a long-term strategy of "purposeful performance" to create economic benefits while rewarding the communities they serve; Family-friendly policies for the first time; Creating the first global flexible work schedule; Extensive use of cross-cultural advisory teams. She focused on women's status and power and made stopping sexual harassment a top priority for the company. At the time of retirement, PepsiCo employees' satisfaction with their work environment rose to 82%, and the company's net income increased by more than 80%.

As a high-profile female CEO, Nooyi talked about how to balance work and family. She believes that each stage requires making the most important choice in the moment. She shares her own solutions for readers at each stage, as well as the enormous amount of systemic support and self-sacrifice it took to make it all happen.

More women leaders also mean a healthier, richer, and more equal society. Since her retirement, Nooyi has continued to advocate for women's equal role in decision-making, calling on businesses and governments to optimize the care ecosystem to help women succeed in their organizations. To unlock the full potential of the economy and help families thrive, she has been on her way.

About the author

[US] Indra K.Nooyi

She was the first female CEO of PepsiCo since its founding in 1898. She was named the No. 1 Most Powerful Woman in Business by Fortune magazine for five consecutive years and one of the 100 Most Powerful Women in the world by Forbes magazine for 10 consecutive years. In 2016, at the age of 60, she ranked second on the "World's 50 Most Powerful Women" list and was the only woman on Fortune magazine's list of the world's 25 most powerful business leaders.

Her prescient strategic thinking, insight into consumer behavior, wisdom in managing a large global workforce, and gentle yet steadfast female power have made her a sought-after advisor to entrepreneurs, executives, and governments around the world and a role model for women in the workplace. She has received the Lotus Medal of Civil Honor from the Government of India, the title of "Distinguished American" from the United States Citizenship and Immigration Services, and 15 honorary degrees.

After leaving Pepsi, Nooyi was seen as a leading candidate for the presidency of the World Bank, joined the board of Amazon and later Philips, and served on the International Cricket Council, the governing body's only female member. She and her husband Raj Nooyi started a family and have two lovely daughters - Plisa and Tara.