内容简介
整合经济学是将整合行为作为研究对象的一个经济学分支，研究个体(个人、单个法人经济实体、单个市场经济活动、单个社会组织)在资源稀缺性的基础上，如何运用整合思维、整合策略实现资源价值的最大化，形成具有创新性的成果。
全书以整合经济学概念的解析以及对相关理论和实践的展开论述作为主线进行介绍。首先，作者对整合经济学进行了概述，提出整合经济学思维，构建了整合经济学系统，并对各个领域的整合经济学实践进行了论述；其次，作者对与整合经济学相关的几个应用细分领域进行了分别论述，论述了整合经济学在新产业发展、传媒经济及政府决策等领域上发挥的作用。
作者简介
杜芸
战略整合专家，中国国际经济技术合作促进会绿色城市建设工作委员会会长、中国投资协会健康产业公益扶贫促
进中心常务副主任、中华慈善总会健康惠民基金主任，担任多地政府的经济高质量发展高级顾问和企业整合发展战略顾问，清华大学美术学院、内蒙古大学、武汉商学院、南阳理工学院、西安交通大学、暨南大学客座教授。
在资源整合、系统整合、产业整合、平台整合方面有深入和系统的研究及丰富的实践经验，策划、主持并实施过多个政府项目及整合发展战略。2019，在第六届强国知识产权论坛暨首届强国科创论坛上获得“科创领军人物”称号。
代表作有《整合制胜》《整合发展:360度资源整合》《整合创新》《整合时代》等。
Content introduction
Integration economics is a branch of economics that takes integration behavior as its research object. It studies how individuals (individuals, single legal entity, single market economic activity, and single social organization) use integration thinking and integration strategies to maximize the value of resources on the basis of resource scarcity and form innovative results.
The main line of the book is the analysis of the concept of integrated economics and the development of related theories and practices. First, the author gives an overview of integration economics, puts forward the thinking of integration economics, constructs the system of integration economics, and discusses the practice of integration economics in various fields. Secondly, the author discusses several application subdivisions related to integration economics, and discusses the role of integration economics in the fields of new industry development, media economy and government decision-making.
About the author
Du Yun
Strategic integration expert, Chairman of Green City Construction Working Committee of China International Economic and Technological Cooperation Promotion Association, Health Industry Public welfare Poverty alleviation Promotion of China Investment Association
Executive Deputy Director of the Advancement Center, director of the China Charity Federation's Health and Welfare Foundation, as a senior adviser to many local governments for high-quality economic development and enterprise integration and development strategy, visiting professor of Tsinghua University School of Fine Arts, Inner Mongolia University, Wuhan Business School, Nanyang Institute of Technology, Xi 'an Jiaotong University, Jinan University.
He has in-depth and systematic research and rich practical experience in resource integration, system integration, industry integration and platform integration, and has planned, presided over and implemented a number of government projects and integrated development strategies. In 2019, it won the title of "Leading Figure of Science and Technology Innovation" at the Sixth Powerful Intellectual Property Forum and the First Powerful Science and Technology Innovation Forum.
His representative works include "Integration Wins", "Integration Development :360 degree Resource integration", "Integration Innovation" and "Integration Times".
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