《软价值经济学》【内容简介】

　　农业的本质是利用动植物繁殖和生长规律来创造财富，工业的本质是用各种物理和化学方法加工自然资源来创造财富，在这些物质经济领域，投入和产出总是一一对应的，一份努力对应着一份收获；而在研发创意产业、信息产业、文化娱乐产业、知识产业等非物质经济领域，有时候巨大的投入却只带来很少的产出，甚至产出为零——我们该如何把握信息态财富的价值创造、经济循环、经济周期规律？如何解开数字经济时代的财富密码呢？

　　《软价值经济学》这本书提出创新函数、软价值函数、叙事体验价值等原理，一步步解开这些信息态财富创造的秘密，而其背后，还有包括灵感概率、参与群体价值等新的发现。

　　与普通的经济学著作不同，本书的作者既有在新经济领域拥有长期实战投资经验的资深经济学家，也有年轻的物理学者，因而本书的哲学底座建立在量子理论、信息论等前沿物理学基础上，不仅提出了“物质一信息融合发展论”所包含的一系列新的哲学思想，还对人工智能和元宇宙技术背景下的数字经济2.0时代的经济周期、企业创新做出了前瞻性的研究探索。

　　为了推动软价值经济学在各行各业的应用，一百位来自互联网、信息产业、制药业、广告传媒、文化娱乐、传统制造业、商业、服务业等行业领袖、上市公司创始人、成功投资人、经济学家和KOL都为本书撰写了热情洋溢的推荐。他们的阅读体会和从不同角度的精彩点评，结合了其在各自领域的成功经验，将进一步为您揭秘新时期财富创造、企业创新、经济转型的底层逻辑。

　　【作者简介】

　　滕泰，经济学家，万博新经济研究院院长，万博兄弟资产管理公司董事长，全国工商联智库委员，元宇宙与人工智能三十人论坛学术委员会执行，新供给主义经济学和软价值经济学提出者。—2010年担任中国银河证券研究中心主任、所长、董事总经理，2010—2012年任民生证券副总裁兼首席经济学家，曾任中国人民大学、复旦大学、中央财经大学、兰州大学等兼职教授，著有《新财富论》《民富论》《新供给主义经济学》《新供给经济学：用改革的办法推动结构转型》《软财富》《软价值》《全球通胀与衰退》《深度转型》等。曾于2010年、2015年参加两届主持的国务院常务会议，并做经济形势汇报。

　　张海冰，万博新经济研究院副院长，《信息早报》原副总编。在新经济理论与产业转型方面有深入研究，参著《新红利》《创造新需求》《全球通胀与衰退》等。

　　滕天逸，伦敦国王学院物理系研究生。

Soft Value Economics

The essence of agriculture is to use the laws of animal and plant reproduction and growth to create wealth, the essence of industry is to use various physical and chemical methods to process natural resources to create wealth, in these fields of material economy, input and output always correspond one by one, an effort corresponds to a harvest; However, in non-material economic fields such as R&D creative industry, information industry, culture and entertainment industry, and knowledge industry, sometimes huge input only brings little output, or even zero output - how do we grasp the value creation, economic cycle, and economic cycle law of information wealth? How to unlock the code of wealth in the digital economy?

The book "Soft Value Economics" puts forward the principles of innovation function, soft value function, narrative experience value, etc., to unlock the secrets of these information state wealth creation step by step, and behind it, there are new discoveries including inspiration probability, participation group value, etc.

Different from ordinary economic works, the authors of this book are both senior economists with long-term practical investment experience in the field of new economy and young physicists. Therefore, the philosophical foundation of this book is based on cutting-edge physics such as quantum theory and information theory, and it not only puts forward a series of new philosophical thoughts contained in the "matter-information integration and development theory". It also makes a forward-looking research and exploration on the economic cycle and enterprise innovation in the era of digital economy 2.0 under the background of artificial intelligence and meta-universe technology.

In order to promote the application of soft value economics in all walks of life, 100 industry leaders from the Internet, information industry, pharmaceutical industry, advertising media, culture and entertainment, traditional manufacturing industry, commerce, service industry, listed company founders, successful investors, economists and Kols have written enthusiastic recommendations for this book. Their reading experience and wonderful comments from different perspectives, combined with their successful experience in their respective fields, will further reveal the underlying logic of wealth creation, enterprise innovation, and economic transformation in the new era.

【 About the author 】

Teng Tai, economist, President of Wanbo New Economy Research Institute, chairman of Wanbo Brothers Asset Management Company, member of the think tank of All-China Federation of Industry and Commerce, executive of the Academic Committee of the Meta-Universe and Artificial Intelligence Thirty Forum, proposer of new supply-side economics and soft value economics. - Director, director and Managing Director of China Galaxy Securities Research Center in 2010; Vice President and Chief Economist of Minsheng Securities from 2010 to 2012; adjunct professor at Renmin University of China, Fudan University, Central University of Finance and Economics, Lanzhou University, etc.; author of "New Wealth Theory", "Minfu Theory", "New Supply-Side Economics", "New Supply-side Economics" : Promoting Structural Transformation through Reform "Soft Wealth" "Soft Value" "Global Inflation and Recession" "Deep Transformation" and so on. In 2010 and 2015, he participated in two executive meetings of The State Council and reported on the economic situation.

Zhang Haibing, vice president of Wanbo New Economic Research Institute, former deputy editor-in-chief of Information Morning Post. He has conducted in-depth research on new economic theory and industrial transformation, including New Dividend, Creating New Demand, and Global Inflation and Recession.

Teng Tianyi is a postgraduate student in Physics at King's College London.