《经营者的财务金三角》内容简介
本书聚焦于经营者日常决策所需要的财务思维，帮助经营者获得化繁（经营）为简（财务）的能力。即使是零基础的读者，也可以通过阅读本书学习如何理解财务这门商业语言，实现从管理者向经营者的转变。
全书内容从三个模块展开，即经营（如何赚钱）、融资（钱从哪里来）、投资（钱到哪里去），这三个模块可称为财务思维的“金三角”。在金三角模型下，作者系统地阐述了经营者所关注的诸多问题，例如，如何衡量公司是否盈利，公司保有多少现金合理，什么因素决定公司是否应该将生产外包，销售收入的增长是否一定需要更多的资产投入，等等。
本书语言生动、案例翔实。读者可以通过有趣的小故事和活泼的漫画理解财务术语，通过丰富的案例了解企业不同的业务选择对财务结果的影响，通过图表和数据看到公司甚至行业的全貌。
作者简介
闫静
多年从事企业培训工作，主要研究经营者的财务管理，致力于财务知识的普及与教育。她不仅研究传统行业的财务管理，也积极地对新兴行业的财务管理进行研究，先后为京东、美团量身定制财务管理课程。著有《管理者14天看懂财务报表》。
Introduction to the financial Golden Triangle of operators
This book focuses on the financial thinking that managers need to make their daily decisions, and helps them gain the ability to transform complexity (operation) into simplicity (finance). Even readers with zero foundation can learn how to understand the business language of finance by reading this book and realize the transition from manager to operator.
The book begins with three modules, namely operation (how to make money), financing (where the money comes from), and investment (where the money goes), which can be called the "golden Triangle" of financial thinking. Under the Golden Triangle model, the author systematically expounds many issues that managers are concerned about, such as how to measure whether the company is profitable, how much cash the company keeps reasonably, what factors determine whether the company should outsource production, whether the growth of sales revenue necessarily requires more asset investment, and so on.
The book is vivid and informative. Readers can understand financial terms through funny short stories and lively cartoons, learn about the impact of a company's different business choices on financial results through rich case studies, and see the full picture of the company and even the industry through charts and data.
About the author
Yan Jing
He has been engaged in enterprise training for many years, mainly studying the financial management of operators, and is committed to the popularization and education of financial knowledge. She not only studies the financial management of traditional industries, but also actively researches the financial management of emerging industries, and has tailored financial management courses for Jingdong and Meituan. Author of "Managers Understand Financial Statements in 14 Days."
热门标签
书单推荐