《谷歌方法》内容简介
继《重新定义公司》《重新定义团队》之后，谷歌重磅作品《谷歌方法》强势来袭。
作为全球顶级的科技公司之一，谷歌成功的核心方法在于吸引创意精英、提供平台、打造卓越产品。《谷歌方法》以谷歌地图为切入口，讲述了谷歌如何通过上述方法，用6年时间，将谷歌地图打造成月活用户超过10亿的伟大产品。
在《谷歌方法》中，你将看到：
谷歌招揽英才、提供不设限的平台资源、收购新创公司背后的逻辑；
拉里·佩奇与谢尔盖·布林从大处着想，利用地图产品实现谷歌的战略布局；
谷歌突破技术的限制，相继推出谷歌地图、谷歌地球、谷歌街景，彻底改变了人类游览世界的方式；
谷歌地图如何促成了Airbnb、Uber、无人驾驶汽车等基于地图的新兴企业和科技的发展；
现象级AR游戏《精灵宝可梦GO》，如何引爆全球用户；
创意精英如何跳脱传统的商业原则，实现梦想与开创未来的。
作者简介
【美】比尔·基尔迪（BillKilday）
曾任数字地图初创公司Keyhole的市场营销总监，后担任谷歌地理部门的产品营销经理，负责“谷歌地图”和“谷歌地球”的推广。
现任Niantic公司的市场营销副总裁。Niantic是一家从谷歌分拆出来的公司，开发基于地理位置的游戏，知名产品有Ingress、PokémonGO。
"Google Method" content introduction
After "Redefining the Company" and "Redefining the Team", Google's blockbuster work "Google Method" came strongly.
As one of the world's top technology companies, Google's core approach to success lies in attracting creative talent, providing a platform, and building great products. "The Google Method" takes Google Maps as the starting point and tells how Google has built Google Maps into a great product with more than 1 billion monthly active users in 6 years through the above methods.
In Google Methods, you'll see:
The logic behind Google recruiting talent, providing unlimited platform resources, and acquiring startups;
Larry Page and Sergey Brin think big and use maps products to achieve Google's strategic layout;
Google broke through the limitations of technology, launched Google Maps, Google Earth, Google Street View, completely changed the way people visit the world;
How Google Maps has enabled new map-based businesses and technologies such as Airbnb, Uber and driverless cars;
How the phenomenal-level AR game Pokemon GO blew up global users;
How creative elites break away from traditional business principles to realize their dreams and create the future.
About the author
[US] BillKilday
He was Director of marketing at digital mapping startup Keyhole and then product marketing manager at Google Geography, where he was responsible for the promotion of Google Maps and Google Earth.
He is currently Vice President of marketing at Niantic. Niantic is a Google spinoff that develops location-based games, including Ingress and PokemonGO.
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