《取一舍九》内容简介

　　为什么企业经营者容易决策失误？企业管理者如何洞察企业经营中各个环节的本质？

　　企业的钱主要花在哪里？企业经营如何真正实现降本增效？

　　实施多元化战略的企业发展就会更快吗？用户越多利润越高，价格越低销量越大的逻辑现阶段还适用吗？

　　……

　　随着中国经济的巨大进步和宏观环境的成熟，机会主义、野蛮生长的时代已经过去，中国企业迎来高质量发展的黄金时代，战略、知识和理性成为新经济时代企业的重要生存法则。如何在纷繁的管理流程中删繁就简，在不断变化的市场环境中一招制胜，提升企业可持续增长力，加强自身经营力成了每位企业经营者不得不面对的关键问题。

　　在这本书里，作者将自己经营企业30余年、做管理教育工作17年洞察到的经验提炼为“取一舍九”的经营管理哲学。用是什么、为什么、怎么做的“三段论”逻辑，简单、直接地讲解了企业经营各个环节中的第一本质，从“战略、价值、组织、产品、用户、营销、财务”7个方面提供分析和解决问题的具体方法，并辅以鲜活的案例，帮助读者从纷繁复杂的表象中抽丝剥茧，洞察企业经营的真相，产生从获利思维到成本思维和价值思维的转变，聚焦企业经营本质，回归企业发展实践，击穿企业发展瓶颈，实现企业经营的永续发展。

　　作者简介

　　李践，行动教育集团董事长兼CEO、实战派管理专家、中国“新赢利模式之父”。原TOM户外传媒集团总裁、风驰传媒创始人、中国跆拳道运动发起人，曾获香港“紫荆花杯”杰出企业家成就奖。2004年，李践开设了“赢利模式”课程，至今已成功举办300余期。行动教育在他的带领下已成为国内企业管理教育机构的*品牌。创业30多年来，李践始终秉持实效落地的教育理念，著有《高效人士的五项管理》《定价定天下》《砍掉成本》等具有深远影响的作品，累计销量突破15万册。杨静，行动教育首席招聘官集团人力资源总经理被企业家誉为“值得复制”的人才教练。

"Take one instead of nine" content introduction

Why are business operators prone to decision-making errors? How do business managers understand the essence of each link in business operation?

Where does the company spend its money? How do enterprises really achieve cost reduction and efficiency?

Will companies that implement a diversified strategy grow faster? The more users, the higher the profit, the lower the price, the larger the sales logic is still applicable at this stage?

...

With the great progress of China's economy and the maturity of the macro environment, the era of opportunism and barbarism has passed, and Chinese enterprises have ushered in a golden age of high-quality development, and strategy, knowledge and rationality have become important survival rules for enterprises in the new economic era. How to simplify in the complicated management process, win in the changing market environment, enhance the sustainable growth of enterprises, and strengthen their own business has become the key issue that every business operator has to face.

In this book, the author distills his experience of running a business for more than 30 years and doing management education work for 17 years into a management philosophy of "taking one instead of nine." With the "syllogism" logic of what, why and how to do, it simply and directly explains the first essence of all aspects of enterprise operation, provides specific methods to analyze and solve problems from seven aspects of "strategy, value, organization, product, user, marketing, and finance", and is supplemented by fresh cases to help readers pull away from the complicated appearances. Insight into the truth of enterprise management, generate the change from profit thinking to cost thinking and value thinking, focus on the essence of enterprise management, return to the practice of enterprise development, break down the bottleneck of enterprise development, and achieve the sustainable development of enterprise management.

About the author

Li Jian, Chairman and CEO of Action Education Group, real combat management expert, China's "father of new profit model". Former president of TOM Outdoor Media Group, founder of Fengchi Media, initiator of Chinese Taekwondo movement, has won the Hong Kong "Bauhinia Cup" Outstanding Entrepreneur Achievement Award. In 2004, Li Jian opened the "Profit Model" course, which has been successfully held for more than 300 periods. Under his leadership, action education has become the leading brand of domestic enterprise management education institutions. Over the past 30 years, Li Jian has always adhered to the educational concept of effective landing, and has written far-reaching works such as "Five Management of Efficient People", "Pricing the World" and "Cutting costs", with cumulative sales exceeding 150,000 copies. Yang Jing, Chief recruitment officer of Action Education and General manager of Group Human resources, is praised by entrepreneurs as a talent coach "worth copying".