作品简介
大众创业开启了中小企业的辉煌时代。很多中小企业表面上看起来还不错，但实际上很难维持生计。对中小企业来说，客户永远站在前列，如何赚到钱才是关键。这本书为我们带来了一套简单而非凡的利润增长方案，试图帮助中小企业冲破死亡螺旋，立即赢利。传统会计学通常的逻辑强调：售价－成本＝利润。但这种逻辑的问题在于，生意是人做的，人总有不遵循逻辑的时候。身为连续创业者，作者提出了一种反直觉的计算方式，强调：售价－利润＝成本。就像有效的减肥方法是用小盘子吃饭，限制每餐的摄入量一样，作者展示了如何把利润放在优先考虑的位置，把剩下的资金当作全部可用成本，这样能够让你的公司从“吃钱怪物”变成“赚钱机器”。在这本书中，读者将学到以下内容。如何通过4个简单原则简化财务账户，轻松管理你的利润。一家小而赚钱的公司，要比一家规模大却挣扎在悬崖边缘的企业更有价值。尽早实现持续赢利的企业，通常更容易实现长期增长。这本书用数十个案例、实用的一步接一步的建议，为企业家提供了他们梦寐以求的赚钱方式，勾勒出一张改变游戏规则的路线图。
迈克·米夏洛维奇
他24岁开始创业，尽管缺乏资源和经验，但他自我摸索出了一条创业道路，建立了一家价值几百万美元的科技公司。将其卖掉之后的第二天，他又创办了第二家公司，并在不到三年的时间里，再次将其卖给一家《财富》500强企业。
凭借在企业高速发展方面的创新探索和卓越成就，他斩获无数企业家奖项，包括美国小企业管理局（SBA）颁发的“年度青年企业家”奖等。
现为普林斯顿大学、哈佛大学等大学商学院的客座讲师，《华尔街日报》小企业专栏作家，他的作品被翻译为多种语言。
Introduction of works
Mass entrepreneurship has ushered in a brilliant era for small and medium-sized enterprises. Many small and medium-sized enterprises look good on the surface, but in fact it is difficult to make ends meet. For small and medium-sized enterprises, the customer is always in the forefront, how to make money is the key. This book brings us a simple and extraordinary profit growth solution that tries to help small and medium-sized enterprises break out of the death spiral and become profitable immediately. The usual logic of traditional accounting emphasizes: selling price - cost = profit. But the problem with this logic is that business is made by people, and people sometimes don't follow logic. As a serial entrepreneur, the author comes up with a counterintuitive calculation that emphasizes: selling price - profit = cost. Just as an effective way to lose weight is to eat from smaller plates and limit the amount of food you eat at each meal, the authors show how making profit a priority and treating the remaining funds as the full available cost can transform your company from a "money monster" to a "money machine." In this book, the reader will learn the following. How to simplify your financial accounts and easily manage your profits with 4 simple principles. A small, profitable company is more valuable than a large one struggling on the edge of the cliff. Businesses that achieve sustained profitability early on are often more likely to achieve long-term growth. With dozens of case studies and practical step-by-step advice, the book Outlines a game-changing road map for entrepreneurs to make money on their dreams.
Mike Michalovitch
He started at the age of 24, and despite a lack of resources and experience, he carved out a path to build a multi-million dollar tech company. The day after selling it, he started a second company and, less than three years later, sold it again to a Fortune 500 company.
For his innovative exploration and remarkable achievements in the rapid development of enterprises, he has received numerous entrepreneur awards, including the "Young Entrepreneur of the Year" award from the U.S. Small Business Administration (SBA).
He is a guest lecturer at business schools at Princeton, Harvard and other universities, and a columnist on small business for the Wall Street Journal, whose work has been translated into several languages.
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