内容简介

　　全域经济时代到来了，流量红利时代正在结束，私域流量与公域流量相互渗透，走向整合，新的经济生态悄然涌现。随之而来的，是技术创新、商业模式及格局的再一次洗牌。

　　那么，在全域经济时代，如何拥抱数智化的商业生态？如何做好企业转型，让组织立于不败之地？如何在人力危机面前，拥有富有竞争力的商业资本？在ChatGPT浪潮下，如何做出最快速、高效的组织调整？如何掌握全域经济的核心，让企业在未来世界占据一席之地？

　　在书中，作者郑炜结合多年的企业操盘经验和实战积累，从全域经济的本质、逻辑、基础、助推、桥梁、核心、武器、关键等要点阐述了全域经济的底层逻辑，并结合流量的新玩法给企业和个人转型提出了全链路的分析指导，让读者，尤其是创业者和管理者了解当前商业发展的趋势和方向，从而更好地抓住机遇，应对商业挑战。

　　如果你是一名创业者，通过本书可以了解到涌现的全域经济的商业本质，有助于你获得符合时代的商业灵感和启示；书中提到的诸多创新范式和案例，也能助力你打造独特的、创新的商业蓝图。

　　如果你是管理者，本书可以给你提供破局式的思维冲击，使你能够基于全域经济特点进行组织的高效转型，进而在商业世界更具竞争力。

　　如果你是一名职场打工族，本书可以让你第一时间拥抱这场革命性的经济浪潮，基于全域经济思维思考未来发展之路，找对着力点，针对性提升自己，进而在未来职场具有不可替代的价值。

　　总之，《全域经济》是一本非常有价值的商业书籍，对于想要了解现代经济发展和商业趋势、渴望借时代势能异军突起的读者来说，具有非常重要的阅读价值。

　　作者简介

　　郑炜

　　商业模式实战专家

　　2017年“全国经济新模式十大创新人物”

　　多个销售额10亿+项目和品牌操盘手

　　吉林省白山市人大代表

　　福建省龙岩市政协委员（原）

　　浙江省杭州市工商联常务委员

　　浙江省福建商会执行会长

　　杭州市龙岩商会创会会长

　　2007年步入淘宝等传统电商领域，国内知名化妆品电商企业联合创始人，2013年A轮融资1.5亿元，2017年实现并购上市，2020年“双十一”当天销售突破50亿元；

　　2014年步入国内社交新零售领域，成功孵化数个年销售额过10亿元的品牌，2018年实现年度破百亿业绩，并提出线上线下运营结合的理论；

　　2021年步入投资咨询领域，致力于推动国内全域经济OMO（Online Merge Offline）新商业业态的全面发展，在独具行业优势的平台上，致力于帮助各品牌和实体企业实现全域战略转型。

Content introduction

The era of global economy has arrived, the era of traffic dividend is ending, private domain traffic and public domain traffic penetrate each other, move towards integration, and new economic ecology quietly emerges. What follows is another reshuffle of technological innovation, business models and patterns.

So, in the era of global economy, how to embrace the business ecology of digital intelligence? How to do a good job of enterprise transformation, so that the organization is invincible? How to have competitive business capital in the face of manpower crisis? In the ChatGPT wave, how to make the fastest and most efficient organizational adjustments? How to master the core of the global economy, so that enterprises can occupy a place in the future world?

In the book, the author Zheng Wei combined years of enterprise trading experience and actual combat accumulation, from the nature of the global economy, logic, foundation, boost, bridge, core, weapons, key and other points elaborated the underlying logic of the global economy, and combined with the new game of traffic to enterprises and individuals to transform the analysis of the whole link guidance, so that readers, In particular, entrepreneurs and managers understand the current trends and directions of business development, so that they can better seize opportunities and respond to business challenges.

If you are an entrepreneur, you can understand the business nature of the emerging global economy through this book, which will help you get business inspiration and inspiration in line with The Times; The many innovative paradigms and examples mentioned in the book can also help you create a unique and innovative business blueprint.

If you are a manager, this book can provide you with a game-breaking mindset that will enable you to effectively transform your organization based on the characteristics of the global economy and become more competitive in the business world.

If you are a workplace worker, this book can let you embrace this revolutionary economic wave for the first time, based on the global economic thinking to think about the future development of the road, find the right focus, targeted to improve themselves, and then in the future workplace has irreplaceable value.

In short, "Global Economy" is a very valuable business book, for readers who want to understand modern economic development and business trends, eager to take advantage of the potential energy of The Times, has a very important reading value.

About the author

Zheng Wei

Business model expert

2017 "Top Ten Innovative Figures of National New Economic Model"

Multiple sales of 1 billion + projects and brand operators

Deputy to the People's Congress of Baishan City, Jilin Province

Member of the CPPCC of Longyan City, Fujian Province (former)

Standing member of Hangzhou Federation of Industry and Commerce, Zhejiang Province

Executive Chairman, Fujian Chamber of Commerce, Zhejiang Province

President of Longyan Chamber of Commerce, Hangzhou

In 2007, he entered the traditional e-commerce field such as Taobao, co-founder of well-known domestic cosmetics e-commerce enterprises, raised 150 million yuan in A round of financing in 2013, realized mergers and acquisitions in 2017, and exceeded 5 billion yuan in sales on the day of "Double 11" in 2020;

In 2014, he entered the field of domestic social new retail, successfully incubated several brands with annual sales of more than 1 billion yuan, achieved annual performance of more than 10 billion yuan in 2018, and proposed the theory of combining online and offline operations;

Enter the field of investment consulting in 2021, is committed to promoting the comprehensive development of domestic global economic OMO (Online Merge Offline) new business formats, on the platform with unique industry advantages, is committed to helping brands and entities to achieve global strategic transformation.