作品简介

　　日本深受欢迎的人际沟通课程，世界知名企业员工指定培训教材

　　90%以上的无效沟通，都因为没考虑对方的认知、逻辑和立场！

　　换位沟通是什么？就是用对方的逻辑，说服对方！

　　在任何时间，任何场合，在任何人面前，达到你想要的任何沟通效果！

　　会议发言：如何清晰、精炼、被认同，说出领导想听的重点？

　　产品说明：如何吸引听众、激发兴趣、获得好评？

　　即兴讲话：如何一开口就捕获人心，有风度有魅力？

　　销售产品：如何获得信任，直击对方的需求点，快速促成订单？

　　谈判：如何洞察对方的心理，快速达成共识？

　　社交：如何轻松地与他人建立良好的关系？

　　演讲：如何一开口就获得关注，讲完了还让听众意犹未尽？

　　送给：想在工作中减少沟通成本的你，想和客户快速达成共识的你，想让提案捕获对方的心的你，想在任何场合都引领全局的你。掌握并驾驭关键谈话，收获全面幸福的人生！

　　总是有很多想法却不知道如何精准表达？有时候说了半天对方好像没怎么听懂？一公开发言就特别紧张，怎么办？

　　哈佛大学80年研究表明，我们的人生是否顺遂，内心是否幸福，90%取决于我们人际关系的质量。而有了好的沟通，才能拥有好的关系。

　　提升自己的沟通水平其实并不困难，是有技巧和方法可循的。一方面是真诚与沟通技巧、话术的修炼，另一方面就是学会洞察对方的认知、立场和逻辑。因为成功的沟通，即是让两个立场与认知有差异的人达成共识。

　　作者结合自己30年的沟通培训经验，为我们总结了一套“换位沟通”的简单方法，将沟通技巧与各种场景紧密结合，让每一位读者都能快速、轻松地成为沟通高手。

　　山本昭生：国立电气通信大学通信机械工学科毕业后，进入综合电机公司工作，期间取得了说话术研究所教练的执照。现在担任说话术研究所主任教授，NPO说话术网路理事长。

　　从事沟通技巧培训工作30年，期间出版了多部包含本书在内的沟通技巧畅销书。

Introduction of works

Japan's popular interpersonal communication course, designated training materials for employees of world-renowned enterprises

More than 90% of ineffective communication is due to not considering the other person's cognition, logic and position!

What is transposition communication? Is to use the other side's logic, convince the other side!

At any time, on any occasion, in front of anyone, achieve any communication effect you want!

Meeting speech: How to be clear, concise, recognized, and say what the leader wants to hear?

Product Description: How to attract listeners, stimulate interest, get good reviews?

Impromptu speech: How to capture people's hearts with grace and charm?

Selling products: How to gain trust, directly hit the other party's demand point, and quickly promote orders?

Negotiation: How to understand each other's psychology and quickly reach a consensus?

Networking: How to easily build good relationships with others?

Presentations: How to get attention when you speak and leave your audience wanting more?

For: You who want to reduce communication costs at work, you who want to reach a consensus with customers quickly, you who want to let the proposal capture the hearts of each other, and you who want to lead the overall situation in any occasion. Master and steer key conversations for an overall happy life!

Have a lot of ideas but don't know how to express them accurately? Sometimes the other side doesn't seem to understand? I feel very nervous when I speak in public. What should I do?

According to an 80-year study by Harvard University, our success in life and inner happiness are 90% determined by the quality of our relationships. And with good communication, you can have a good relationship.

In fact, it is not difficult to improve their communication level, there are skills and methods to follow. On the one hand, it is the cultivation of sincerity and communication skills and speech skills, and on the other hand, it is to learn to penetrate the cognition, position and logic of the other side. Because successful communication is to make two people with different positions and perceptions reach a consensus.

The author combined his 30 years of communication training experience, summed up for us a set of "transposition of communication" simple method, the communication skills and various scenarios closely combined, so that every reader can quickly and easily become a communication master.

Akio Yamamoto: After graduating from the Department of Communication Mechanics at the National University of Electrical and Communications, he worked for Integrated Electric Company and obtained a license as an instructor at the Institute of Speech. He is now the Director Professor of the Speech Institute and the Director of the NPO Speech Network.

He has been engaged in communication skills training for 30 years, during which he has published several best-selling books on communication skills, including this book.