作品简介

　　使出浑身解数做招聘，简历投递却很少；

　　发出面试通知，到场面试者寥寥无几；

　　发出入职邀请，入职率很低；

　　新员工转正率总是无法提升；

　　用人部门总是抱怨新人不好用；

　　招聘成本总是居高不下；

　　……

　　几乎每个企业都面临着招聘难题。企业HR必须改变招聘理念与模式，像做营销一样做招聘，才能使人才招得来、选得准、用得好、留得住。

　　人力资源营销学创始人王占坡基于20年咨询实战经验，独立研究开发出的“营销式招聘”课程体系，帮助HR从专业思维转变为营销思维。它通过3个阶段、9个步骤、35种工具与方法，结合实战案例解析与理论体系讲解，使HR能够设计出一套基于“营销式招聘”模式的招聘体系，囊括营销式招聘管理全流程和操作规范，让招聘工作中的简历投递率、面试到场率、人员到岗率、人岗匹配率、转正率、招聘成本率6大指标均呈指数级上升，降低招聘成本，提升招聘效率，解决企业用工荒、招聘难的问题。

　　王占坡，实战型管理咨询专家，拥有20年企业人力资源和营销管理咨询经验。山东管理学院特聘教授、山东大学特聘研究员、北大纵横管理咨询高级咨询师，华夏良子集团等5家企业独立董事，多家企业管理咨询顾问，成功打造出多家行业冠军企业。致力于人力资源管理、市场营销的研究应用，创立的人力资源营销学独立学科，列入国家高校教学实践改革课程目录。

　　王庭圣，HRD俱乐部副理事长，人力资源营销学研究应用专家、历任多家知名企业HRD。立足人力资源管理，将市场营销理论和思维与之融会贯通，提升人力资源管理效能，形成一套行之有效的模式和方法。

　　孙晨，Excel数据统计分析应用专家，南开大学总裁班特聘讲师，网易云课堂金牌讲师，畅销书《HR精英都是Excel控——人力资源量化管理和数据分析》《从职场新人到数据分析高手——Excel应该这样学》作者。

Introduction of works

Making every effort to recruit, but sending few resumes;

Interview notices were sent out and few people showed up for interviews;

Offer of entry, the entry rate is very low;

The conversion rate of new employees always fails to improve;

Hiring departments always complain that new people are not available;

Hiring costs are always high;

...

Almost every business is facing recruitment challenges. Enterprise HR must change the recruitment concept and model, and do recruitment like marketing, so that talents can be recruited, selected accurately, used well, and retained.

Based on 20 years of consulting experience, Wang Zhanpo, the founder of human resource marketing, independently researched and developed the "marketing recruitment" course system to help HR change from professional thinking to marketing thinking. Through 3 stages, 9 steps, 35 tools and methods, combined with practical case analysis and theoretical system explanation, it enables HR to design a recruitment system based on the "marketing recruitment" mode, including the whole process and operation norms of marketing recruitment management. The six major indicators of resume delivery rate, interview attendance rate, personnel arrival rate, personnel matching rate, conversion rate and recruitment cost rate in the recruitment work have increased exponentially, reducing recruitment costs, improving recruitment efficiency, and solving the problem of labor shortage and recruitment difficulties in enterprises.

Wang Zhanpo, a practical management consulting expert, has 20 years of experience in enterprise human resources and marketing management consulting. Distinguished professor of Shandong Management College, distinguished researcher of Shandong University, senior consultant of Peking University Management Consulting, independent director of 5 enterprises such as Huaxia Liangzi Group, and a number of enterprise management consulting consultants, successfully created a number of industry champions. Committed to the research and application of human resource management and marketing, the establishment of an independent discipline of human resource marketing, listed in the national teaching practice reform curriculum directory.

Wang Tingsheng, Vice chairman of HRD Club, HR marketing research and application expert, has been a number of well-known enterprises HRD. Based on human resource management, marketing theory and thinking are integrated to improve the efficiency of human resource management and form a set of effective models and methods.

Sun Chen, Excel data statistical analysis application expert, Nankai University President class distinguished lecturer, NetEase Cloud class gold medal lecturer, best-selling "HR elites are Excel control - Human resources quantitative management and data analysis" "From newcomers to data analysis experts - Excel should learn this" author.