作品简介
这是一本系统讲解人身保险知识的普及读物。
本书从认识保险、功能解析、购买指南、常见问题及走出误区5个角度，以大众经常遇到、容易产生误解的100个问题为切入点，通过案例描述、专业解析、思维导图（表格）及延伸阅读，详细介绍人身保险的基本概念、功能、投（退）保及理赔等方面的知识，并针对大众对保险的常见误解进行分析，给出客观的解答。
通过阅读本书，保险从业者可以学习保险知识、提升业务能力，从而更好地服务客户；普通读者可以深入了解保险的内涵及其保障作用，从而更合理地配置保险。
吕征，北京书托邦文化传媒有限公司创始人、总策划，“保法城邦”主理人，凤凰书苑“金牌讲师”。被业内誉为“最懂保险的出版人”，策划出版了《家族财富保障及传承》《66节保险法商课》《从保险法到私人财富管理》《周彼得讲重疾》等百余种图书。
谭啸，2021年入选中国首席财富顾问TOP50，隽弈学苑高级合伙人。北京三塬管理咨询公司首席顾问，北京盈科律师事务所财富管理团队外部顾问，《中国银行保险报》知识合伙人，2018—2020年连续三年荣获亚太财富论坛“金臻奖”，南开大学、山东大学等MBA课程客座教授，多家金融机构总部签约合作讲师。参与编著《66节保险法商课》《保险精准营销》，常年专注于私人财富法律风险管理研究及实践。
Introduction of works
This is a popular book that systematically explains the knowledge of life insurance.
From the perspective of understanding insurance, function analysis, purchasing guide, common problems and getting out of misunderstandings, this book takes 100 problems frequently encountered and easily misunderstood by the public as the starting point, through case description, professional analysis, mind map (table) and extended reading, detailed introduction of life insurance basic concepts, functions, investment (return) insurance and claims, etc. It also analyzes the common misconceptions about insurance and gives objective answers.
By reading this book, insurance practitioners can learn insurance knowledge, improve business ability, so as to better serve customers; Ordinary readers can deeply understand the connotation of insurance and its protection function, so as to allocate insurance more reasonably.
Lu Zheng, the founder and chief planner of Beijing Shutopang Culture Media Co., LTD., the chief manager of "Baofa City-state", and the "Gold lecturer" of Phoenix Academy. Known as "the most knowledgeable publisher of insurance" in the industry, he has planned and published more than 100 books such as "Family Wealth Protection and Inheritance", "66 Insurance Law Business courses", "From Insurance Law to Private Wealth Management" and "Peter Zhou Talks about Serious Diseases".
Tan Xiao, selected as China's TOP50 Chief Wealth Advisers in 2021, Senior partner of Junyi Academy. Chief consultant of Beijing Sanyuan Management Consulting Company, external consultant of wealth management team of Beijing Yingke Law Firm, Knowledge partner of China Banking and Insurance News, won the "Gold Zhen Award" of Asia-Pacific Wealth Forum for three consecutive years from 2018 to 2020, visiting professor of MBA courses of Nankai University and Shandong University, and signed cooperation lecturer of the headquarters of many financial institutions. Participated in the compilation of "66 Insurance Law Business Courses" and "Insurance Precision Marketing", and has been focusing on the research and practice of private wealth legal risk management for years.
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