内容简介
《领导的语言：瞬间赢得人心的23个科学沟通法则》是一本教你如何有效沟通和影响他人的书，作者是世界知名的演讲撰稿人西蒙·兰卡斯特。他结合了古代的修辞学和现代的神经科学，揭示了一套秘密的领导力语言，可以让你在任何场合抓住重点、吸引听众、鼓舞人心。这本书适合想要提升自己沟通能力和领导力的人士，无论是在商业、政治、教育还是其他领域。这本书的核心卖点是：
它提供了23条简单易懂的沟通法则，可以帮助你快速掌握高效演讲的技巧和策略。
它融合了修辞学和神经科学的知识，让你了解大脑和语言之间的关系，以及如何利用它们来影响和领导他人。
它举了很多生动有趣的例子，从古希腊到现代社会，从政治家到商业领袖，从鲍里斯·约翰逊到乔布斯，展示了他们是如何运用领导力语言来赢得人心的。
作者简介
西蒙·兰卡斯特（Simon Lancaster）：
世界知名演讲撰稿人之一。为很多有巨大影响力的人（包括英国前首相托尼·布莱尔的内阁）及联合利华、汇丰银行、力拓集团等世界500强企业的首席执行官们撰写演讲稿并指导他们如何进行演说。
西蒙还创办了“领导力语言工作室”，分部遍布全球。除此之外，他还是剑桥大学、伦敦卡斯商学院和雷丁大学亨利商学院的客座教授，并经常为BBC广播公司和英国天空新闻台提供专业评论。
Content introduction
The Language of Leadership: 23 Scientific Communication Laws to Win Hearts and Minds in an Instant is a book on how to communicate effectively and influence others by world-renowned speechwriter Simon Lancaster. He combines ancient rhetoric with modern neuroscience to reveal a secret leadership language that will allow you to grab the point, engage the audience, and inspire in any situation. This book is for people who want to improve their communication and leadership skills, whether in business, politics, education or other fields. The book's core selling points are:
It provides 23 easy-to-understand communication principles that will help you quickly master the skills and strategies for effective speaking.
It blends knowledge of rhetoric and neuroscience to give you an understanding of the relationship between the brain and language and how to use them to influence and lead others.
It offers fascinating examples from ancient Greece to modern times, from politicians to business leaders, from Boris Johnson to Steve Jobs, showing how they used the language of leadership to win hearts and minds.
About the author
Simon Lancaster:
One of the world's leading speechwriters. He has written speeches and coached influential people (including former British Prime Minister Tony Blair's cabinet) and ceos of Fortune 500 companies such as Unilever, HSBC, and Rio Tinto.
Simon also founded the Leadership Language Workshop, which has offices around the world. He is also a visiting professor at the University of Cambridge, Cass Business School in London and Henley Business School at the University of Reading, and regularly provides professional commentary for the BBC and Sky News.
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