内容简介

　　假如未来是可见的，结果会怎样？投资者会播下财富的种子，等待收获确定性的利润；创业者会调整业务方向，下一个台风口会像航班一样准时到来；理解未来就是理解趋势。须知，趋势有硬趋势和软趋势之分，硬趋势是未来的定数，软趋势是未来的变数。

　　本书的主旨便是对这两者加以区分。作者所领导的机构是全球久负盛名的预测者，数百次精准预测到大变革，无一失手。本书首次公开作者精准预测的逻辑，以理解未来的7大原则构建“远见力”，甫一出版即登亚马逊畅销书排行榜榜首，受到美国商界精英的热烈追捧。如今，只有少数人具有“远见力”。“远见力”是一种可以开发、细化、强化的技能，跟随本书养成正确的习惯，你也能看到硬趋势。

　　作者简介

　　丹尼尔·伯勒斯（Daniel Burrus），是一位未来学家，也是科技发展领域的咨询大师，他专注于科学和创新领域的长期发展趋势，为财富500强企业的CEO们提供建议，帮助他们发现创新机会、解决经营难题。微软、谷歌、IBM、凯萨医疗、东芝、通用汽车、宝洁、美国运通、西北大学凯洛格商学院、安永以及迪士尼都是他的忠实客户。伯勒斯还成功创业并妥善经营着6家企业，他的演讲足迹遍布全球，并著有多本关于创新的书。

　　约翰·戴维·曼（John David Mann），25年来写作了多本关于商业、领导力以及成功法则的书，是一名畅销书作者，著作《The Go-Give》是华尔街日报畅销书之一。

　　金丽鑫，美国普渡大学工商管理硕士，北京大学外国语学院英语系学士，北京大学软件与微电子学院硕士。曾在中国农业部国际合作司从事外事口译和笔译工作，另在美国普渡大学承担中美科学技术翻译工作及口译工作。

Content introduction

What if the future were visible? Investors plant the seeds of wealth and wait to reap certain profits; Entrepreneurs will adjust their business direction, and the next typhoon will arrive on time like a flight; To understand the future is to understand trends. It should be noted that trends are divided into hard trends and soft trends, with hard trends being the fixed number of the future and soft trends being the variables of the future.

The purpose of this book is to distinguish between the two. The author heads an institution that is a world-renowned forecaster, having correctly predicted big changes hundreds of times without missing a beat. The book discloses the logic of the author's accurate prediction for the first time, and builds "foresight" in order to understand the seven principles of the future, which immediately topped the Amazon bestseller list and was warmly sought after by the American business elite. Today, only a few people are "visionary." Foresight is a skill that can be developed, refined, and strengthened. Follow this book to form the right habits and you will see hard trends.

About the author

Daniel Burrus is a futurist and technology development consultant who focuses on long-term trends in science and innovation, advising Fortune 500 ceos on how to identify innovation opportunities and solve business challenges. Microsoft, Google, IBM, Kaiser Permanente, Toshiba, General Motors, Procter & Gamble, American Express, Northwestern University's Kellogg School of Management, Ernst & Young, and Disney are among his loyal clients. Burroughs has also started and managed six successful businesses, lectured around the world, and written several books on innovation.

John David Mann, author of 25 years of books on business, leadership, and The rules for success, is a best-selling author, including The Go-Give, a Wall Street Journal bestseller.

Lixin Jin holds an MBA from Purdue University, a Bachelor's degree in English from the School of Foreign Languages, Peking University, and a Master's degree from the School of Software and Microelectronics, Peking University. He was engaged in foreign affairs interpretation and translation at the Department of International Cooperation of the Ministry of Agriculture of China, and undertook Sino-American scientific and technological translation and interpretation work at Purdue University in the United States.