作品简介

　　近些年通过新媒体写作逆袭和破圈的成功者不胜枚举，他们或写观点文犀利点评，或写带货文合作共赢，或写情感文引发共鸣，或写故事文言志寄情，无不名利双收。那些会写作的人，总是能挖掘更多的商业变现方式、把握更多的职场晋升机会。可见即使在视频时代，新媒体文案写作仍是当今的热门职业，其中依然蕴藏着广阔的应用前景和旺盛的市场活力。

　　新媒体写作是利用新媒体平台进行信息传播和内容创作的一种写作形式。与传统媒体写作相比，新媒体写作更注重与读者的互动、多媒体元素的运用以及信息传播的时效性。身处商业社会，新媒体写作能力已成为当下每一个试图在事业上有所突破和建树的奋斗者所必备的技能。

　　在本书中，作者总结了新媒体写作和变现的多种技巧，力求帮助每一位热衷文字的新媒体写作者打破思维误区、打通创作链路、打开变现渠道，完成从扩大受众范围、提高写作技巧、建立个人品牌、促进交流互动到扩展事业发展渠道的正向循环。同时，通过本书，助你通晓网络传播的基本特征，洞察市场的情绪和需求，在新媒体写作的道路上少走弯路，早日变现，以实现自己更高远的梦想，收获更加从容的未来。

　　长安野望，本名乔明星，四川网络作家协会会员、曾任《四川法治报》记者，自媒体公司内容总监，今日头条付费专栏作家。

　　主要创作社会类悬疑、科幻等作品，代表作有科幻小说《末日余孤》《绿雾灾变》《因赛克特谎言》《破界爱人》等，悬疑小说《诡墓天机》《双螺旋深渊》《意外杀机》等，多部作品即将影视化。已出版作品有《拆解一切故事写作》《与自己和解》《写给孩子的历史人物故事》等。

　　自2019年开始，在今日头条开始分享自己的写作经验和技巧，并开设付费专栏，获得了阅读量100万+的好成绩，2020年提名今日头条年度知识分享类博主前100名。

Introduction of works

In recent years, through the new media writing counterattack and break the circle of success too numerous to enumerate, they or write opinion articles sharp comments, or write goods to win-win cooperation, or write emotional articles to resonate, or write stories, all fame and fortune. Those who can write can always find more ways to monetize business and seize more opportunities for career advancement. It can be seen that even in the video era, new media copywriting is still a popular occupation, which still contains broad application prospects and strong market vitality.

New media writing is a form of writing that uses the new media platform for information dissemination and content creation. Compared with traditional media writing, new media writing pays more attention to the interaction with readers, the application of multimedia elements and the timeliness of information transmission. In the commercial society, new media writing ability has become a necessary skill for every struggler who tries to make a breakthrough in his career.

In this book, the author summarizes a variety of techniques for new media writing and realization, and strives to help every new media writer who is keen on writing to break the misunderstanding of thinking, open the creation link, open the realization channel, and complete the positive cycle from expanding the scope of audience, improving writing skills, establishing personal brand, promoting communication and interaction to expanding career development channels. At the same time, through this book, help you understand the basic characteristics of network communication, insight into the mood and needs of the market, less detente on the road of new media writing, early realization, in order to realize their higher dreams, harvest a more leisurely future.

Chang 'an Yewang, real name Qiao Mingxing, member of Sichuan Network Writers Association, former reporter of Sichuan Rule of Law Newspaper, content director of We-media company, paid columnist of Toutiao Today.

He mainly creates social suspense and science fiction works. His representative works include science fiction novels "The Last Days of Solitude", "The Green Fog Catastrophe", "Inseket Lies", "The Lover Who broke the World", etc., suspense novels "The Mysterious Tomb", "The Double Spiral Abyss", "The Accidental Killing Machine", etc. Many of his works are about to be turned into movies and television. His published works include "Dismantling All Story Writing", "Reconciliation with Myself", "Historical Characters for Children" and so on.

Since 2019, he has begun to share his writing experience and skills on Toutiao, and opened a paid column, which has received a good result of 1 million + reads, and nominated the top 100 knowledge sharing bloggers of Toutiao in 2020.