作品简介
创立短短几年的拼多多已成功在纳斯达克上市，创造了电商界的一个奇迹。拼多多到底凭什么获得了如此巨大的成功？本书梳理了拼多多的创业发展轨迹，解读了拼多多的社交电商模式，介绍了拼多多如何进行供应链把控、入驻商家管理、用户服务等；同时探讨了如何在拼多多平台上开店、引流、参加活动、打造等问题。
本书是作者在对拼多多的日常观察笔记基础上整理而成，结合拼多多电商平台的特性，加入了平台运营和平台店铺运营的内容，有利于想了解拼多多以及想在拼多多上开店的创业者更好地解读拼多多的商业模式。
张恒编著
Introduction of works
Founded just a few years ago, Pinduoduo has successfully listed on the NASDAQ, creating a miracle in the e-commerce business. Why has Pinduoduo achieved such great success? This book reviews the entrepreneurial development track of Pinduoduo, interprets the social e-commerce model of Pinduoduo, and introduces how Pinduoduo controls the supply chain, manages settled merchants, and provides user services. At the same time, it discusses how to open a shop, drain, participate in activities and build on the Pinduoduo platform.
This book is organized by the author on the basis of daily observation notes of Pinduoduo, combined with the characteristics of Pinduoduo e-commerce platform, and added the content of platform operation and platform store operation, which is conducive to better understanding of Pinduoduo and entrepreneurs who want to open a shop on Pinduoduo.
Edited by Heng Zhang
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