内容简介

　　对于那些致力于改进或创造商业模式的先驱来说，

　　《商业模式新生代》是一本关于商业模式创新的、实用的、启发性的工具书。

　　改变你思考商业模式的方式

　　《商业模式新生代》将会告诉你当下领先公司正在使用的强大而实用的创新技巧。你将学会如何系统地理解、设计和实施一个全新的商业模式，或者分析与更新旧的商业模式。

　　由470名战略实践者共同创作而成

　　《商业模式新生代》言行一致，由470名商业模式画布实践者共同创作，横跨45个国家。这种可以立即使用的方法，体现了一种紧密配合、公开和平行的设计思路。

　　为实践者而设计

　　《商业模式新生代》为那些时刻准备摒弃老套思维方式，接受新颖、创新的价值创造模式的人而写。他们是高管、顾问、创业家和所有公司的领导人。

　　作者简介

　　亚历山大.奥斯特瓦德(Alexander Osterwalder)，作者

　　奥斯特瓦德博士是商业模式创新领域的作家、演说家和导师。他和伊夫.皮尼厄(Yves Pigneur)博士一起开发的设计创新商业模式的实用方法已经被广泛应用到全世界各行各业的公司中，包括3M、爱立信、凯捷咨询公司(Capgemini)、德勤、挪威电信（Telenor）等等。他曾经帮助建立并出售了一家战略咨询公司，参与建设了一个总部位于泰国、在全球范围内对抗艾滋病和疟疾的非营利组织，还在瑞士洛桑大学做过研究工作。

　　伊夫.皮尼厄(Yves Pigneur)，合著者

　　皮尼厄博士从1984年开始成为洛桑大学管理信息系统（Management Information Systems）领域的教授。他还是美国亚特兰大市佐治亚州立大学(Georgia State University)和加拿大温哥华市英属哥伦比亚大学(University of British Columbia)的客座教授。他在信息系统设计、需求设计、信息技术管理、创新和电子商务领域领导了多个研究项目。

　　阿兰.史密斯（Alan Smith），创意总监

　　阿兰既是一个宏观思想家又非常热爱细节。他参与创办了名副其实的变革机构The Movement。在那里，他与富于创意的客户一起将社会知识、商业逻辑和设计思维融为一体。他们设计出的战略、创意和交互式项目看起来就像来自未来的艺术品，但却总是和当今的人们紧密相连。为什么？因为他每个项目、每一天都全情投入在设计中。

　　蒂姆.克拉克(Tim Clark)，编辑和合著者

　　创业领域的老师、作家和演说家。蒂姆的思考源于他创办并成功出售一家营销研究咨询公司的经历。这家公司曾经服务过亚马逊、贝塔斯曼（Bertelsmann）、通用汽车、路易威登集团（LVMH）、仁科软件公司（PeopleSoft）等等。商业模式思考是他对个人和专业学习提出的“人人皆是企业家”（Entrepreneurship for Everyone）方法论的关键，也是在国际商业模式可移植性方面的博士研究课题的核心。《商业模式新生代》是他的第四部著作。

　　帕特里克.范德皮尔（Patrick van der Pijl），制作人

　　帕特里克.范德皮尔是国际商业模式咨询公司Business Model,Inc.的创始人。通过展望、评估和实施新的商业模式，帕特里克帮助很多组织、企业家和管理团队发现了做生意的很多新的方式。帕特里克通过深入的研讨会、培训课程和手把手的辅导帮助很多客户获得了成功。

Content introduction

For those pioneers working to improve or create business models,

The New Generation of Business Models is a practical and inspiring reference book on business model innovation.

Change the way you think about your business model

The Next Generation of Business Models will show you the powerful and practical innovation techniques that leading companies are using today. You will learn how to systematically understand, design, and implement a new business model, or analyze and update an old one.

It was created by 470 strategic practitioners

The Next Generation of Business Models is a collaborative effort of 470 business model canvas practitioners across 45 countries. This approach, which can be used immediately, embodies a design approach that is closely coordinated, open, and parallel.

Designed for practitioners

The Next Generation of Business Models is written for those who are ready to move beyond old ways of thinking and embrace new, innovative models of value creation. They are executives, consultants, entrepreneurs and leaders of all companies.

About the author

Alexander Osterwalder, author

Dr. Ostwald is an author, speaker and mentor in the field of business model innovation. Together with Dr. Yves Pigneur, he developed a practical approach to designing innovative business models that has been used by companies in a wide range of industries around the world, including 3M, Ericsson, Capgemini, Deloitte, Telenor, and many others. He has helped found and sell a strategic consulting firm, helped build a Thailand-based nonprofit that fights AIDS and malaria worldwide, and has done research at the University of Lausanne in Switzerland.

Yves Pigneur, co-author

Dr. Pinieu has been a professor in the field of Management Information Systems at the University of Lausanne since 1984. He is also a visiting professor at Georgia State University in Atlanta and the University of British Columbia in Vancouver, Canada. He has led several research projects in the areas of information systems design, requirements design, information technology management, innovation and e-commerce.

Alan Smith, Creative Director

Alan is both a macro thinker and a great lover of detail. He co-founded The aptly named change agency, The Movement. There, he works with creative clients to blend social knowledge, business logic, and design thinking. They design strategic, creative and interactive projects that look like works of art from the future, but are always relevant to people today. Why? Because he is fully invested in the design of every project, every day.

Tim Clark, editor and co-author

Teacher, author and speaker in the field of entrepreneurship. Tim's thinking was inspired by his experience starting and successfully selling a marketing research consulting firm. The company has served Amazon, Bertelsmann, General Motors, LVMH, PeopleSoft, and more. Business model thinking is key to his "Entrepreneurship for Everyone" methodology for personal and professional learning, and is central to his doctoral research on the portability of international business models. The New Generation of Business Models is his fourth book.

Patrick van der Pijl, producer

Patrick van der Peel is an international Business Model consulting firm, Business Model,Inc. The founder of... By envisioning, evaluating and implementing new business models, Patrick has helped organizations, entrepreneurs and management teams discover new ways of doing business. Patrick has helped many clients achieve success through in-depth seminars, training sessions and hands-on coaching.