内容简介
这是一本能帮助SaaS类ToB企业回归增长本质、掌握增长方法、构建增长能力的著作。
作者在ToB营销和增长领域耕耘20余年，历经西门子等多家世界500强企业和本土创业企业，同时为100余家企业提供了营销和增长方面的咨询，作者结合这些经验，总结了一套科学有效的面向SaaS企业的增长方法论。
本书秉承“一切增长都应以客户为中心”的理念，解析了增长的动因，总结了增长的基本功，提炼了增长的模型。旨在帮助读者从本质出发掌握方法论，触类旁通，引领企业持续增长。
作者简介
田原
资深ToB营销与增长专家，有超过20年的一线实战经验，在实践中总结了一套面向SaaS企业的增长方法论。有10年世界500强企业的从业经历，曾在西门子和丹纳赫担任营销高管；有8年本土创业公司经历，在蝶和科技和火石创造担任合伙人兼CMO。
北京大学MBA，美国西北大学凯洛格商学院数字营销认证。2012年微信诞生之初，通过社交网络营销发布ToB新产品，实现新品微网站互动超过100万人次；2014年负责新品在中国市场上市，仅用10个月时间实现营收超过所有友商；2019年和火石创造CTO一起带领团队48小时内开发并上线“疫情物资平台”，2周访问量破千万人次，获得商务部、发改委等部委高度认可和嘉奖。
Content introduction
This is a book that can help SaaS ToB enterprises return to the essence of growth, master growth methods, and build growth capabilities.
The author has worked in the field of ToB marketing and growth for more than 20 years, has worked with many Fortune 500 companies such as Siemens and local startups, and has provided marketing and growth consulting to more than 100 companies. Combining these experiences, the author has summarized a set of scientific and effective growth methodology for SaaS enterprises.
Adhering to the concept of "all growth should be customer-centric", this book analyzes the drivers of growth, summarizes the basic skills of growth, and extracts the model of growth. It aims to help readers master the methodology from the essence, and lead the sustainable growth of enterprises.
About the author
Tawara
Senior ToB marketing and growth expert, with more than 20 years of front-line practical experience, summed up a set of growth methodology for SaaS enterprises in practice. 10 years of experience in Fortune 500 companies, including marketing executives at Siemens and Danaher. I have 8 years of experience in local startups, working as a partner and CMO in Dihe Technology and Firestone Creation.
MBA from Peking University, certified in Digital marketing from Kellogg School of Business, Northwestern University. In 2012, at the beginning of the birth of wechat, ToB new products were released through social network marketing, and the new micro-website interaction exceeded 1 million people; In 2014, I was responsible for the launch of new products in the Chinese market, and achieved more revenue than all friends in only 10 months. In 2019, together with Firestone CTO, he led the team to develop and launch the "epidemic materials platform" within 48 hours, which was visited by more than 10 million people in 2 weeks, and was highly recognized and praised by the Ministry of Commerce, the National Development and Reform Commission and other ministries.
热门标签
书单推荐