作品简介
推特广受欢迎的中小企业管理专家，教你如何永远只领先一步。
一幅让组织持续成功的路线图，各个业务部门都可轻松执行。
固步自封必然会被市场淘汰，颠覆性的创新则有可能自乱阵脚。聪明人都知道要稳中求进。
美国著名中小企业管理专家苏珊·索洛维奇给出了一整套简单易行的做法—每次只做一次调整。通过对公司业务的每一个方面—营销、客户服务、财务、产品、员工等进行增量调整，然后重复这个过程，就可以不断发现弱点并及时弥补，找到增长的机会。这就是卓越企业应该养成的习惯。
本书用生动、丰富的案例，介绍了许多实用的管理方法，比如如何调整产品或服务打入新市场，如何让客户成为你的品牌宣传大使，如何通过销售价值而不是商品提高价格等，这些方法虽然微小却很高效，足以给企业的盈利及创新能力带来积极的影响。
苏珊·索洛维奇，屡获殊荣的连续创业者、广受欢迎的演讲家、互联网先驱和律师。曾为美国广播公司（ABC）担任撰稿人，专注于中小企业的管理；经常在《华尔街日报》的《午休》栏目、福克斯新闻等平台出镜，是推特上广受欢迎的中小企业管理专家。
雷·曼利，自由撰稿人、内容营销专家。
Introduction of works
Twitter's popular small business management expert teaches you how to always be one step ahead.
A roadmap for the continued success of the organization that can be easily implemented by all business units.
Complacency is bound to be eliminated by the market, and disruptive innovation is likely to be chaotic. A wise man knows to keep steady.
Susan Solovich, a well-known expert on small and medium-sized enterprise management in the United States, has given a set of simple and easy practices - only make one adjustment at a time. By making incremental adjustments to every aspect of a company's business - marketing, customer service, finance, products, employees, etc. - and then repeating the process, weaknesses can be constantly identified and remedied in time to find opportunities for growth. This is the habit that great companies should develop.
This book uses vivid and rich examples to introduce practical management methods, such as how to adapt products or services into new markets, how to make customers become ambassadors for your brand, how to raise prices through sales value rather than goods, and so on, these methods are small but efficient enough to have a positive impact on the profitability of the business and the ability to innovate.
Susan Solovich is an award-winning serial entrepreneur, sought-after speaker, Internet pioneer and lawyer. Previously worked as a contributor for ABC, focusing on the management of small and medium-sized businesses; He is a frequent guest on the Wall Street Journal's Lunch Break, Fox News and other platforms, and is a popular expert on small business management on Twitter.
Ray Manley is a freelance writer and content marketing expert.
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