作品简介
本书以问题为导向，旨在解答以下问题：互联网时代，个体如何成长与发展？个体如何崛起？如何获得更高的收入？如何让自己更有价值？如何通过副业赚钱？如何让自己所有的努力都是“为自己打工”？一个人如何做成需要一个团队才能做成的事？
全书分为7章，主要内容包括：个体崛起需要的3大能力的构建方法，累积势能、应用势能和构建人际关系的方法，4种适合个体崛起的商业模式，选准领域定位、功能定位和合作方的方法，倍速成长、指数型成长、跨越式成长和运用杠杆成长的方法，流量变现、黏性变现、知识变现的方法和采取变现行动的方法，构建个人品牌的典型误区和方法。
本书适合期望通过副业赚钱的人、自由职业者、独立创业者、小团队创业者、自媒体人、互联网从业者、期待改变命运的职场人士以及所有期待个体崛起的人阅读。
任康磊，管理类百万粉丝大V，喜马拉雅等平台百万人次学习网课讲师。曾任上市公司高管，后从一人公司开始创业。常年为多家上市企业提供管理咨询服务，为众多创业者、自由职业者、自媒体工作者和职场人提供商业模式、创业和就业辅导，成功辅导多个不同领域的百万粉丝IP，帮助多为自由职业者实现年收入破百万元。
Introduction of works
This problem-oriented book aims to answer the following questions: How do individuals grow and develop in the Internet age? How do individuals rise? How to earn a higher income? How do you make yourself more valuable? How to make money with a side business? How to make all your efforts "work for yourself"? How can one person do what it takes a team to do?
The book is divided into seven chapters, the main contents include: The construction method of the three abilities needed by individual rise, the method of accumulating potential energy, applying potential energy and building interpersonal relationship, the four business models suitable for individual rise, the method of selecting field positioning, function positioning and partner, the method of double speed growth, exponential growth, leap-forward growth and leverage growth, The methods of traffic realization, viscous realization, knowledge realization and the methods of taking realization actions, and the typical misunderstandings and methods of building personal brands.
This book is suitable for people who expect to make money through the side business, freelancers, independent entrepreneurs, small team entrepreneurs, we media people, Internet practitioners, looking to change the fate of the workplace and all people who look forward to the rise of individuals to read.
Ren Kanglei, management class millions of fans of big V, Himalaya and other platforms millions of people learning online course lecturer. He was a senior executive of a listed company, and then started his business from a one-man company. Over the years, we have provided management consulting services for many listed enterprises, provided business model, entrepreneurship and employment counseling for many entrepreneurs, freelancers, self-media workers and professionals, successfully counseled millions of fans in many different fields, and helped many freelancers achieve annual income of more than one million yuan.
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