作品简介
先取势，才有大利
利于势，才有品牌
面对正在改变的市场，管理者*大的挑战就是在确定的当下与不确定的未来之间做出正确的判断。如何抓住长期趋势，制定企业的发展战略？如何管理有限资源，巩固和强化自身优势？如何放大产品价值，抢占消费者的心智货架？如何穿越信息噪声，创造持续的商业增量，享受品牌复利？
分众传媒创始人兼董事长江南春沉淀30余年经营思考与实践心得，从战略原点出发，分享36条经验证、有实效的营销法则，帮助读者顺势而为，应势而谋，因势而动，做高企业势能，抓住长远之利。
江南春，分众传媒创始人兼董事长。毕业于华东师范大学中文系，1992年加入广告业，2003年创办电梯媒体集团分众传媒，拥有逾30年广告行业从业经验。2005年分众传媒在美国纳斯达克上市，2007年入选纳斯达克100指数股。2015年分众传媒回归A股市场，营收超百亿元，市值千亿元，成为中国市值*大的文化传媒股。分众传媒现已覆盖300个城市，拥有超过260万个电梯终端，覆盖中国4亿城市主流人群，先后获评纽约国际广告节“*具价值媒体大奖”、伦敦国际广告节“实效媒体大奖”等奖项。江南春先后获评“安永企业家奖”（中国区首届），新浪财经、《人民日报》联合评选的“2018十大经济人物”等奖项。
Introduction of works
First gain power, then gain great profit
When it comes to power, there is a brand
In the face of changing markets, the greatest challenge for managers is to make the right judgment between a certain present and an uncertain future. How to grasp the long-term trend and formulate the development strategy of the enterprise? How to manage limited resources, consolidate and strengthen their own advantages? How to enlarge the value of products and seize the mental shelf of consumers? How to cut through the information noise, create continuous business increment, enjoy the brand compound interest?
Jiang Nanchun, founder and chairman of Focus Media, has accumulated more than 30 years of business thinking and practical experience. Starting from the strategic origin, he shares 36 proven and effective marketing rules to help readers follow the trend, seek ideas according to the trend, move because of the trend, do high corporate potential energy, and seize long-term benefits.
Jiang Nanchun is the founder and chairman of Focus Media. Graduated from the Chinese Department of East China Normal University, he joined the advertising industry in 1992 and founded the elevator media group Focus Media in 2003. He has more than 30 years of experience in the advertising industry. In 2005, Focus Media was listed on NASDAQ in the United States, and in 2007, it was included in the NASDAQ 100 Index. In 2015, Focus Media returned to the A-share market, with A revenue of more than 10 billion yuan and a market value of 100 billion yuan, becoming the largest cultural media stock in China. Focus Media now covers 300 cities with more than 2.6 million elevator terminals, covering 400 million urban mainstream people in China, and has been awarded the "Most Valuable Media Award" at the New York International Advertising Festival and the "Effective Media Award" at the London International Advertising Festival. Jiang Nanchun has been awarded the "EY Entrepreneur Award" (the first one in China), and the "Top Ten Economic Figures of 2018" jointly selected by Sina Finance and People's Daily.
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