作品简介

　　《成名》是一本看得懂、学得会、用得上的个人影响力打造手册，毫无保留地展示了马徐骏对内容的理解，以及打造好演讲、写出好文章的心得和路径，有助于提升个人及团队内容造诣，通过演讲、写作放大声量，正确借助名望正面影响并帮助更多人。

　　《成名》还可帮助人们重新理解大量安全而又恒久有效的常识：

　　在成名的路上，你应该关心的第一件事，是如何才能安全地“活着”，即持久存在。

　　重要的并不是被别人知道，而是你因为什么被别人知道。·好演讲的核心是好内容，闪亮内容的背后是海量输入、大量输出、反复迭代提升；

　　表达要有对象，永远要以听众为核心来建构你的素材；

　　成为好的表达者，关键在于不把自己当回事儿，真正的沟通和交流需要的不是气场，而是信息量；

　　少讲道理，多讲故事，多讲案例；

　　不论什么身份和背景，无论男女老少，都可以有尊严感、有质量地打造经得起时间考《成名》还可帮助人们重新理解大量安全而又恒久有效的常识：

　　在成名的路上，你应该关心的第一件事，是如何才能安全地“活着”，即持久存在。

　　重要的并不是被别人知道，而是你因为什么被别人知道。·好演讲的核心是好内容，闪亮内容的背后是海量输入、大量输出、反复迭代提升；

　　表达要有对象，永远要以听众为核心来建构你的素材；

　　成为好的表达者，关键在于不把自己当回事儿，真正的沟通和交流需要的不是气场，而是信息量；

　　少讲道理，多讲故事，多讲案例；

　　不论什么身份和背景，无论男女老少，都可以有尊严感、有质量地打造经得起时间考

　　验的作品。

　　……

　　本书同样适用于演讲及写作教练，是个体及团队精进、成长、专业化的工作手册。

　　马徐骏

　　“回响·开年演讲”总策划、专栏作家

　　商业演讲策划人，辅导学员超20000人，操盘5000多场演讲，发表文字作品达700余万字，视频播放量超4000万次

　　新东方明星讲师/得到高研院原首席打磨教练

　　长江商学院外聘讲师，太古可口可乐战略合作伙伴

Introduction of works

"Fame" is a personal influence building manual that can be understood, learned and used. It unreservedly shows Ma Xujun's understanding of content, as well as the experience and path of creating a good speech and writing a good article, which helps to improve the content attainments of individuals and teams, and positively influence and help more people with the correct use of fame through speech and writing.

"Fame" can also help people reunderstand a lot of safe and long-lasting common sense:

On the road to fame, the first thing you should be concerned about is how to safely "live," that is, to last.

What matters is not being known, but what you are known for. · The core of a good speech is good content, and behind the shiny content is a massive input, a large number of outputs, and repeated iteration and improvement;

The expression should have an object, always with the audience as the core to construct your material;

The key to being a good speaker is not to take yourself seriously. Real communication and exchange need not aura, but information;

Less reason, more stories, more cases;

Regardless of their status and background, men and women, young and old, can have a sense of dignity and quality to build over time. "Fame" also helps people to re-understand a lot of safe and long-lasting common sense:

On the road to fame, the first thing you should be concerned about is how to safely "live," that is, to last.

What matters is not being known, but what you are known for. · The core of a good speech is good content, and behind the shiny content is a massive input, a large number of outputs, and repeated iteration and improvement;

The expression should have an object, always with the audience as the core to construct your material;

The key to being a good speaker is not to take yourself seriously. Real communication and exchange need not aura, but information;

Less reason, more stories, more cases;

Regardless of identity and background, men and women, young and old, can have a sense of dignity and quality to withstand the test of time

Check the works.

...

This book is also intended for speech and writing coaches and is a workbook for individual and team development, growth, and professionalism.

Ma Xujun

"Echo · Opening Speech" general planner, columnist

As a commercial speech planner, he has coached more than 20,000 students, conducted more than 5,000 speeches, published more than 7 million words of written works, and received more than 40 million videos

New Oriental star lecturer/obtained the former chief grinding coach of high Research Institute

Cheung Kong Graduate School of Business external lecturer, Swire Coca-Cola strategic partner