作品简介
《专业与美丽:奥美资深公关人的职场平衡智慧》集结了资深公关人丁菱娟在台湾《经济日报》等刊物上发表的专栏文章，展现了这样一名从曾经的文艺少女成长为干练、成功的职业经理人的女性，在职场和创业当中对专业精神的感悟，以及她始终保持着的那份率性、美丽的真性情。
站在公司老板和“过来人”的角度，丁菱娟用篇篇短文提点读者，如何专业地摆平各种棘手难题、如何明智地权衡情理法、以及如何平衡工作与生活的关系，进而找到快乐工作的秘方：专业是谋生的必备基础，美丽是人脉关系的加值条件。
丁菱娟，在业内被称为“全台湾科技业公关第一把交椅”——她前后累积了20多年的公关营销经验，服务过上百家客户，深获众多CEO的信任，已成为台湾公关界的“意见领袖”。英特尔、思科、戴尔等国际知名IT公司都指定由她负责台湾地区的公关事务；大陆的阿里巴巴也曾多次请她的公司来策划公关活动。
Introduction of works
"Professional and Beautiful: The Career Balance wisdom of Ogilvy Senior PR Person" is a collection of senior PR person Ding Lingjuan's column articles published in Taiwan's "Economic Daily News" and other publications, showing such a woman who grew from a literary girl to a capable and successful professional manager, the perception of professionalism in the workplace and entrepreneurship. And she has always maintained that spontaneous, beautiful true temperament.
From the perspective of company owners and "experienced people", Ding Lingjuan uses short articles to point out readers, how to professionally resolve various difficult problems, how to wisely weigh the reasonable method, and how to balance the relationship between work and life, and then find the secret recipe for happy work: professional is the necessary basis for making a living, beauty is the added value of interpersonal relationships.
Ding Lingjuan, known in the industry as "the first public relations chair in Taiwan's technology industry" - she has accumulated more than 20 years of public relations and marketing experience, served hundreds of customers, won the trust of many ceos, and has become the "opinion leader" in Taiwan's public relations industry. Intel, Cisco, Dell and other internationally renowned IT companies have appointed her to be responsible for public relations affairs in Taiwan; Alibaba on the mainland has also repeatedly asked her company to plan public relations campaigns.
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