《过程经济》内容简介
当今时代是一个信息化的时代，信息传播的速度非常之快，消费者被众多相似的产品围困，应接不暇。那么如何才能让消费者有不一样的体验呢？那就是销售“过程”而不是最终的“产品”，从产出经济转向过程经济。
不销售做好的食物，而是销售烹饪的过程
不销售最终的电影，而是销售电影的制作过程
如何不让好的创意和想法在输出变现之前就因精疲力竭而无法实现
如何不被卷入销量再好也无法变现的价格战
当过程经济的思维和价值观生根发芽，企业、社会以及个人将如何改变？
在当前的产品经济中，每个环节的水平都在不断提高。如今市面上的产品大多质量好、价格合理、流通渠道畅通、到货妥当。其结果就是客户在产出经济中体会到的产品之间的差距越来越小。但随着直播、慢综艺的兴起，我们可以看到人们对过程的关注和兴趣。
让创作者好的想法得以实现
让差异性得以显现
让故事有价值
作者简介
尾原和启
IT评论家、投资顾问。毕业于京都大学，曾在麦肯锡、瑞可利（日本人力资源巨头）、谷歌、乐天等13家知名企业任职，积累了丰富的带领团队、激发团队成员积极性的经验。著有图书《动机：如何激发低欲望的一代》《循环式增长：AI如何赋能经营战略》等。
Introduction to Process Economy
Today's era is an information age, the speed of information dissemination is very fast, consumers are besieged by many similar products, overwhelmed. So how can consumers have a different experience? That is, selling "processes" rather than final "products," moving from an output economy to a process economy.
Don't sell cooked food, sell the cooking process
They don't sell the final film, they sell the making of the film
How do you keep good ideas and ideas from burning out before they can be exported
How not to be involved in a price war that can't be realized no matter how good the sales volume is
When the thinking and values of the process economy take root, how will businesses, societies, and individuals change?
In the current product economy, the level of every link is constantly improving. Most of the products on the market today are of good quality, reasonable price, smooth circulation channels and good delivery. The result is a narrowing of the gap between the products customers experience in the output economy. But with the rise of live streaming and slow variety shows, we can see people's attention and interest in the process.
Let the creator's good ideas be realized
Let the difference show
Make the story count
About the author
Ohara and Kai
IT critic, investment consultant. Graduated from Kyoto University, he has worked in 13 well-known companies including McKinsey, Ricolli (a Japanese human resources giant), Google, and Rakuten, and has accumulated rich experience in leading teams and motivating team members. He is the author of "Motivation: How to Inspire a Generation with Low Desire" and "Circular Growth: How AI can Empower Business Strategies."
热门标签
书单推荐