作品简介
定制家居行业是“中国原创”的行业，也是先进的服务业，更是有着强烈信息化和数字化气息的高科技制造业，是中国制造新时代的一张“原创”名片。
全书分上、中、下三篇：上篇介绍定制家居发展的第一个10年（2002—2011），着重从创业和产品的角度，记录行业的诞生与初试锋芒；中篇为行业发展的第二个10年（2012—2022），着重谈行业加速成长背后的经营创新突破；下篇则继续深入行业技术内核，讲述技术进步与行业的良性互动。在定制家居行业高速发展20周年之际，本书梳理出行业的发展脉络、成长模式和创新路径，力图为家居企业家群体带来更多维度的创新思考。
段传敏，战略营销专家&财经作家，高端品牌实验室主任。著有《高端品牌是如何炼成的》《苏宁：连锁的力量》《尚品宅配凭什么？》《定制：看维意如何PK宜家》《企业教练：领导力革命》《科龙革命500天》等多部财经和管理类书籍。
柴文静，资深媒体人，曾任21世纪传媒21X LAB总监、《21世纪商业评论》编委等。曾策划撰写过多篇具有广泛影响力的商业案例及行业研究报告，合著出版《超体验：BAT格局下的京东崛起》等。
Introduction of works
Custom home industry is "China's original" industry, is also an advanced service industry, but also has a strong information and digital atmosphere of high-tech manufacturing, is a new era of Chinese manufacturing an "original" business card.
The book is divided into three parts: the first part introduces the first 10 years of the development of custom home (2002-2011), focusing on the perspective of entrepreneurship and products, recording the birth of the industry and the first try; The second decade of the industry development (2012-2022), focusing on the business innovation breakthrough behind the accelerated growth of the industry; The next chapter continues to delve into the technical core of the industry and tells about the positive interaction between technological progress and the industry. On the occasion of the 20th anniversary of the rapid development of the custom home industry, this book combs out the development context, growth model and innovation path of the industry, trying to bring more dimensions of innovative thinking to the home entrepreneur group.
Duan Chuanmin is a strategic marketing expert and financial writer and director of the High-end Brand Lab. He is the author of "How is the high-end brand refined", "Suning: The power of chain", "What should the house be equipped with?" "Customization: See how to PK IKEA" "Corporate coach: Leadership Revolution" "Kelon Revolution 500 days" and other financial and management books.
Chai Wenjing, a senior media professional, has served as director of 21X LAB of 21st Century Media and editorial board member of 21st Century Business Review. He has planned and written many influential business cases and industry research reports, and co-published "Super Experience: The Rise of Jingdong under the BAT Pattern" and so on.
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