内容简介
本书是一本探讨如何利用人口老龄化趋势进行营销的重要著作。以可持续发展为切入点，详细介绍了人口老龄化所带来的影响。分析了面临人口老龄化挑战的企业和品牌，指出营销策略和执行力是重要的考验，并提供了相应的解决方案。探讨了最新科技和不断变化的社会态度将如何改变企业和政府对人口老龄化的反应。帮助读者把握未来发展趋势，为企业的战略规划提供有益的参考。本书是一本引领营销界的重要著作，为企业决策者、市场营销从业者以及对人口老龄化趋势感兴趣的读者提供了宝贵的思路和洞察力。
作者简介
迪克·斯特劳德（Dick Stroud），是营销咨询公司20plus30的创始人兼总经理。迪克早期从事于IT行业，为IBM公司和PA（日本动漫教育）公司做管理顾问工作。除此之外，迪克还是伦敦商学院的客座讲师。
金·沃克（Kim Walker）是Silver的创始人兼首席执行官，该公司是一家帮助企业利用人口老龄化带来机遇的商业咨询公司。金·沃克出生于澳大利亚，他早期职业生涯的大部分时间都在广告行业，在香港、纽约、东京和整个亚太地区的全球广告公司担任高级管理职位。
Content introduction
This book is an important study on how to capitalize on the aging population trend in marketing. Taking sustainable development as the entry point, this paper introduces in detail the impact of population aging. This paper analyzes the enterprises and brands facing the challenge of aging population, points out that marketing strategy and execution are important tests, and provides corresponding solutions. It explores how the latest technologies and changing social attitudes will change the way businesses and governments respond to an ageing population. It can help readers grasp the future development trend and provide useful reference for the strategic planning of enterprises. This book is an important leading work in the marketing world, providing valuable ideas and insights for business decision-makers, marketing practitioners, and readers interested in population aging trends.
About the author
Dick Stroud is the founder and managing director of marketing consulting firm 20plus30. Dick started his career in the IT industry as a management consultant for IBM and PA (Japanese Animation Education). In addition to this, Dick is a guest lecturer at London Business School.
Kim Walker is the founder and CEO of Silver, a business consulting firm that helps companies take advantage of the opportunities presented by an aging population. Born in Australia, Kim Walker spent most of his early career in the advertising industry, holding senior management positions in global advertising agencies based in Hong Kong, New York, Tokyo and throughout the Asia Pacific region.
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