内容简介
一人企业是一种新颖的经营方法，专注于变得更好而不是更大，维持小规模进而带来自由。每个人都应该成为自己的CEO，一人企业是每个人在新的科技条件下的商业新模式。选好自己的商业模式，一个人负责。保持小规模，保持变好，而非盲目扩张变大。"一人企业”是数字经济下，个体创业新模式。一人企业认为个体可以以小而美的方式实现个人商业增长。并对一人企业，如何发展，如何吸引客户，如何发挥个体优势，同大企业竞争，获得稳定的回头客，持续的经济利润增长，而非盲目扩大规模。实现变好才是真的增长。一、小是新的大，并非所有增长都是真增长二、定义增长：新的增长是一种高效的纯利增长三、一人公司是一种生活方式?三句话概括本书所传递的保持小体格模型：始于垒土，定义增长，学无止境..。
作者简介
保罗•贾维斯（Paul Jarvis）从企业网页设计师起步，做过互联网咨询顾问，早年曾为顶级专业运动员沃伦•萨普、史蒂夫•纳什、沙奎尔•奥尼尔及雅虎、微软、梅赛德斯-奔驰和华纳音乐集团等大企业服务多年，其后与线上企业家玛丽•弗莱奥、丹妮尔•拉波特、克莉丝•卡尔合作，帮助他们建立在线品牌
Content introduction
The one-man business is a novel way of doing business that focuses on getting better rather than bigger, and that keeps it small to bring freedom. Everyone should be their own CEO, one-man enterprise is everyone in the new technology under the condition of a new business model. Choose your own business model, one person in charge. Stay small, stay good, not blindly expand and get big." "One-man enterprise" is a new model of individual entrepreneurship under the digital economy. One-man businesses believe that individuals can achieve personal business growth in small but beautiful ways. And for one-man enterprises, how to develop, how to attract customers, how to play individual advantages, compete with large enterprises, obtain stable repeat customers, sustained economic profit growth, rather than blindly expand the scale. Getting better is real growth. First, small is the new big, and not all growth is true growth. Second, defining growth: New growth is an efficient growth in net profit. Third, one-man company is a way of life? Three sentences summarize the staying Small model conveyed in this book: Start with the ground, define growth, learn without end... .
About the author
Paul Jarvis started his career as a corporate web designer and Internet consultant, working for top professional athletes Warren Sapp, Steve Nash, Shaquille O 'Neal and companies like Yahoo, Microsoft, Mercedes-Benz and Warner Music Group. He then worked with online entrepreneurs Mary Fleo, Danielle Laporte, and Chris Carr to help them build their online brands
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