内容简介

1982年，新希望成立。40年间，新希望从养殖起家，发展成拥有从田园到餐桌全产业链的世界500强企业，年销售收入超过2500亿元，2021年饲料产销量世界一。

新希望及其创始人刘永好，到底做对了什么？

这是一家企业的发展历程。在40年屹立不倒的持续发展中，新希望如何选择赛道，如何建立机制，如何紧跟时代，如何变革组织，如何安排传承，又如何面对复杂多元化诱惑、构建适合自己的产业生态？这家企业到底有哪些东西值得学习？这是刘永好管理与经营智慧的总结，是中国民营企业发展探索的缩影。

这是一家企业依靠组织变革和机制创新寻找动能的故事。平均年龄30多岁的高管层不仅少见于传统大型企业，更是坚定进行组织变革的决心和成果。近500名合伙人和100多个合伙企业构建了完善的产业链生态。

这是一部传统企业运用科技革新谋求发展的奋斗史。他们用现代科技让古老的行业焕新，用生物基因技术推动种猪“芯片”研发的突破，用数字化技术优化饲料配方和养殖管理，用柔性机器人和智能化技术应用到农业和食品生产场景中，将数字孪生系统加入生产和经营管理中……新技术如何与传统产业结合并找到新的增长点和赛道，新希望人在书中给出了答案。

这更是一代创业者如何布局发展和有序传承的典案例。作为中国改革开放的见证者、参与者、建设者，新希望未来也将继续随着时代的发展而前进。

人文财经观察家秦朔携团队与刘永好及众多新希望人进行多次深入交流与实地探访，通过对新希望40年发展历程的解剖，帮助读者深度了解一家中国本土企业发展壮大的商业逻辑和经验教训，以及其创始人和管理团队独特的经营理念与管理思想。

作者简介

刘睿敏，笔名刘子。男，生于1984年。专栏作者，乡村振兴和县域经济学者。著有乡村观察、县域发展、文化比较、基层治理等各类文章及部分文学作品逾百万字。

秦朔，知名媒体人、人文财经观察家，原《南风窗》《第一财经日报》总编辑，新媒体品牌“秦朔朋友圈”发起人。

Content introduction

In 1982, New Hope was founded. Over the past 40 years, New Hope has developed from farming to the world's top 500 enterprises with the whole industry chain from farm to table, with annual sales revenue of more than 250 billion yuan, and the world's largest feed production and sales volume in 2021.

What did New Hope and its founder, Liu Yonghao, do right?

This is the evolution of a business. In the 40 years of continuous development, how does New Hope choose the track, how does it establish a mechanism, how does it keep up with The Times, how does it change the organization, how does it arrange inheritance, and how does it face the temptation of complex diversification and build an industrial ecology that suits it? What is there to learn from this company? This is the summary of Liu Yonghao's management and operation wisdom, and the epitome of the development and exploration of Chinese private enterprises.

This is the story of a company that relies on organizational change and institutional innovation to find momentum. Executives with an average age of over 30 are not only rare in traditional large enterprises, but also have the determination and results to carry out organizational change. Nearly 500 partners and more than 100 partnership enterprises have built a sound industrial chain ecology.

This is a history of traditional enterprises using scientific and technological innovation to seek development. They use modern technology to renew ancient industries, use biological gene technology to promote breakthroughs in the research and development of breeding pig "chips", use digital technology to optimize feed formula and breeding management, use flexible robots and intelligent technology to apply to agriculture and food production scenarios, and add digital twin systems to production and management. How to combine new technologies with traditional industries and find new growth points and tracks, New Hope people give answers in the book.

This is a classic case of how a generation of entrepreneurs layout development and orderly inheritance. As a witness, participant and builder of China's reform and opening up, New Hope will continue to advance with the development of The Times in the future.

Human finance observer Qin Shuo and his team conducted in-depth exchanges and field visits with Liu Yonghao and many New Hope people. Through the anatomy of New Hope's 40 years of development, they helped readers to deeply understand the business logic and lessons learned of the development and growth of a local Chinese enterprise, as well as the unique business philosophy and management thoughts of its founder and management team.

About the author

Liu Ruimin, pen name Liu Zi. Male, born in 1984. Columnist, rural revitalization and county economist. He has more than one million words of articles on rural observation, county development, cultural comparison, grass-roots governance and some literary works.

Qin Shuo, a well-known media person, humanistic financial observer, former editor of South Wind Window and China Business News, initiator of the new media brand "Qin Shuo Circle of Friends".