内容简介
这是一个野心勃勃的创业计划，在线支付鼻祖PayPal试图创造一个“统治世界”的金融操作系统，并在全球成功推广一款颠覆式的互联网产品。
《支付战争》的作者是“PayPal黑帮”成员之一，他真实还原了这个伟大产品是如何诞生的，以及在后来的发展壮大之路上，如何应对融资紧张、突破增长瓶颈，在竞争者凶猛围剿与平台商霸王条款的夹击下，逆境求生，改变业务模式，最终完成IPO，并成功出售给竞争对手eBay的全过程。
PayPal充满韧性的年轻创业家们，在后来的商业之路上开创了硅谷投资界的新格局，打造了多家新创公司，其中有7家市值超过10亿美元，如领英（LinkedIn）、特斯拉（Tesla）、YouTube等。《支付战争》带领我们回到“PayPal黑帮”最初的战场：山寨产品不断涌现，赤字危机节节逼近，公司几经易主，重组后文化冲突尖锐，网络诈骗汹涌来袭，客服危机迫在眉睫，媒体质疑层出不穷，罢免埃隆•马斯克掀起血雨腥风……当全世界与它为敌，看PayPal如何接受残酷洗礼，浴火重生！
作者简介
埃里克•杰克逊(Eric M.Jackson)
PayPal成立初期的高管之一，曾担任PayPal产品营销总监。CapLinked公司的联合创始人兼CEO。CapLinked是一家专为投资人、创业者等提供简单高效投资协作平台的创业公司。
Content introduction
This is an ambitious entrepreneurial plan, the originator of online payment PayPal is trying to create a financial operating system that "rules the world" and successfully promote a subversive Internet product around the world.
The author of the "Payment War" is one of the members of the "PayPal gang", he truly restored how this great product was born, and how to deal with the financing shortage and break through the growth bottleneck on the road of development and growth later, in the fierce siege of competitors and the platform business bully clauses, survive in adversity, change the business model, and finally complete the IPO. And successfully sold to rival eBay the whole process.
PayPal's resilient young entrepreneurs created a new landscape in the Silicon Valley investment world later on in the business road, creating a number of new companies, seven of which are valued at more than $1 billion, such as LinkedIn, Tesla, YouTube and so on. "Payment Wars" takes us back to the original battlefield of the "PayPal gang" : copycat products continue to emerge, the deficit crisis is looming, the company has changed owners several times, the culture clash after the reorganization is sharp, the Internet fraud is surging, the customer service crisis is looming, the media is constantly questioning, the ouster of Elon Musk caused a bloody storm... When the world and its enemies, see how PayPal accept the cruel baptism, bath fire rebirth!
About the author
By Eric M.Jackson
One of the early executives of PayPal was the Director of product marketing at PayPal. Co-founder and CEO of CapLinked. CapLinked is a startup company that provides a simple and efficient investment collaboration platform for investors, entrepreneurs and others.
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