内容提要
史玉柱，历经大风大浪而“巨人不死”，凭什么？营销没有专家，策划决定成败。经历失败的史玉柱东山再起，再造了一个网游帝国，再创了一个巨人神话。本书为你解析“巨人不倒”秘诀——做规范化企业，策划为王，广告无敌。
作者介绍
张炼海，经管书作者，企业管理咨询顾问。深谙中国文化的深层结构对本土企业管理的影响，对现代企业组织设计及人力资源管理有着丰富的实践经验及理论基础，同时致力于企业中高层管理技能的提升训练。已出版《执行就是走流程》《三角团队》等著作。
Content summary
Shi Yuzhu, after the wind and waves and "giants do not die", with what? Marketing has no experts, planning determines success or failure. Shi Yuzhu, who experienced failure, made a comeback, recreated an online game empire, and created a giant myth. This book for you to analyze the "giant does not fall" secret - do standardized enterprises, planning is king, advertising invincible.
Introduction of the author
Zhang Lianhai, author of Economic management book, business management consultant. Deeply understand the influence of the deep structure of Chinese culture on the management of local enterprises, has rich practical experience and theoretical basis for modern enterprise organization design and human resource management, and is committed to the promotion and training of middle and senior management skills of enterprises. He has published books such as "Execution is the Process" and "Triangle Team".
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