内容简介
助力企业决胜未来的“经营圣典”！
《商业模式全史》作者三谷宏治教科书式新作！
亚马逊、苹果、脸书、ZARA、优衣库、奈飞、Adobe、腾讯、IBM、英特尔、丰田、通用汽车、雀巢、星巴克……
只讲企业能从它们身上学到的真本领！
创业者/企业管理者/MBA课程学习者/团队负责人/骨干员工共读之书
企业破局革新时的关键议题！
6大基础科目、63项具体课程
MBA基础知识的系统性革新！
日本早稻田大学商学院三谷宏治教授为你讲述普通人也能学得会、用得上的MBA知识！
作者简介
三谷宏治
早稻田大学商学院客座教授，毕业于动静大学物理系，后攻读欧洲工商管理学院（INSEAD）MBA课程。
先后就职于波士顿咨询公司和埃森哲管理咨询公司，2003-2006年任埃森哲管理咨询公司战略团队总负责人。
著有《商业模式全史》《经营战略全史》《有限管教》等。
译者：南勇
毕业于早稻田大学商科的管理学专家，畅销书作家。代表作有“给你一个公司”系列，译作有《危机时代》（吉姆·罗杰斯作品）等。
Content introduction
Help enterprises to win the future of the "management Canon"!
"The whole history of business model" author Mitani Hongji textbook style new work!
Amazon, Apple, Facebook, ZARA, Uniqlo, Netflix, Adobe, Tencent, IBM, Intel, Toyota, General Motors, Nestle, Starbucks...
Only the real skills that companies can learn from them!
A book for entrepreneurs/business managers /MBA course learners/team leaders/key employees
The key issue of enterprise innovation!
6 basic subjects, 63 specific courses
A systematic overhaul of MBA fundamentals!
Professor Hiroji Mitani from Waseda University Business School tells you about MBA knowledge that ordinary people can learn and use!
About the author
Mitani Hiroji
Visiting Professor, Waseda University Business School, graduated from the Department of Physics, Roshu University, and then pursued the MBA program at INSEAD.
He worked for the Boston Consulting Group and Accenture Management Consulting, where he was General Leader of the strategy team from 2003 to 2006.
He is the author of "The Complete History of Business Model", "the Complete History of Business Strategy" and "Limited Discipline".
Translator: Nan Yong
A management expert and bestselling author who graduated from Waseda University with a degree in business. Masterpieces include the "Give you a Company" series, translated into "The Age of Crisis" (Jim Rogers works) and so on.
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