内容简介
面对日益复杂的商务难题，如何迅速厘清思路、找到问题的关键？
抛开PPT，如何用简单、生动的方式迅速向听众展示你的观点？
如何将冗长的年终总结和工作计划提炼成让人眼前一亮的内容？
丹·罗姆根据我们大脑的特性为我们打造了一套趣味十足的问题分析方法，我们可以：
用视觉化思考的四个步骤——看、观察、想象、展示，来发现问题的核心；
用三种技巧——肉眼观察、打开“内心的眼睛”、画一幅简笔画，来启动你的“视觉化思维”；
用“六六法则”——谁/什么、有多少、在哪里、在什么时候、怎么样、为什么，来分析问题、确定问题展示的基本框架；
用SQVID——简单（Simple）、定性（Quality）、愿景（Vision）、个别（Individual）、变化（Delta），来拆解问题、细化问题;
只要一张纸加一支笔，你就能用简单的方法完整、生动地展现你的想法。
这是一本视觉化思考的入门书、结构化思维的引导书，也是每个商业策划者都应该拥有的案头参考书。
作者简介
[美]丹·罗姆（Dan Roam）
Digital Roam公司创办者，帮助人们用一支笔、一张餐巾纸、一块白板等简单的工具，通过视觉化思考的方法，解决各种商务难题。
他的客户涵盖高科技行业、金融行业、娱乐业、政府机构等，包括谷歌、微软、波音、GAP、沃尔玛、IBM等全球500强企业，以及美国海军、美国参议院等。
著有作品《快速演讲》《一页纸创意思考术》等。本书在2008年被美国《快公司》杂志评为“年度商业图书”，被《商业周刊》评为2009年“年度创新图书”。
Content introduction
In the face of increasingly complex business problems, how to quickly clarify the thinking and find the key to the problem?
Without powerpoint, how do you get your point across to your audience quickly in a simple, vivid way?
How to distill long year-end reviews and work plans into something impressive?
Dan Rohm has created an interesting problem analysis method for us based on the characteristics of our brains. We can:
Use the four steps of visual thinking - see, observe, imagine, show - to find the heart of the problem;
Use three techniques - visual observation, opening the "inner eye", and drawing a stick figure to activate your "visual mind";
Use the "Rule of 66" - who/what, how much, where, when, how and why to analyze the problem and determine the basic framework of the problem presentation;
Use SQVID -- Simple, Quality, Vision, Individual, Delta to disassemble and refine the problem;
With a piece of paper and a pen, you can present your ideas fully and vividly in an easy way.
This is a primer on visual thinking, a guide to structured thinking, and a reference book that every business planner should have on their desk.
About the author
[US] Dan Roam
Founder of Digital Roam, a company that helps people solve business problems through visual thinking using simple tools such as a pen, a napkin, and a whiteboard.
His clients include high-tech industry, financial industry, entertainment industry, government agencies, including Google, Microsoft, Boeing, GAP, Walmart, IBM and other global 500 companies, as well as the US Navy, the US Senate and so on.
He is the author of "Quick Speech" and "One-Page Creative Thinking Technique". The book was named "Business Book of the Year" by Fast Company magazine in 2008 and "Innovative Book of the Year" by BusinessWeek in 2009.
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