作品简介
本书旨在帮助读者掌握新媒体文章的写作技巧和运营策略，提升职场竞争力，实现个人价值。第一章为写作技巧，带领读者探索新媒体文章的本质，了解不同类型的文章如何构思和撰写，从选题的挖掘、论点的构建、大纲的构思，到开头、结尾、金句的创作，再到素材的积累、故事的打造、标题的拟定等方面，均提供了详细的方法。第二章为媒体实战，通过案例分析和讲解，介绍微头条、情感类文章、干货类文章和人物稿的特点和撰写方法，帮助读者提高在新媒体领域的实战能力。第三章为数据分析，介绍如何通过对数据的拆解提升文章质量和推荐量，从而提高文章收益。第四章为持续精进，介绍如何通过学习爆款文章提高写作水平、如何提高投稿成功率，以及如何进行高效复盘，帮助读者在自媒体之路上不断精进。
李炯炎，有书内容、新媒体负责人，“有书·阅读方法论”“有书·从零打造行动力”“高效学习实战特训营”课程导师，多篇10万+爆文操盘手，学员累计超过10万人。
Introduction of works
The purpose of this book is to help readers master the writing skills and operation strategies of new media articles, enhance workplace competitiveness, and realize personal value. The first chapter is about writing skills, which leads readers to explore the nature of new media articles and understand how different types of articles are conceived and written. It provides detailed methods from the excavation of topic selection, the construction of argument, the conception of outline, the creation of beginning, ending and golden sentences, the accumulation of materials, the creation of stories, and the formulation of titles. The second chapter is the media practice. Through case analysis and explanation, it introduces the characteristics and writing methods of micro headlines, emotional articles, dry goods articles and character articles to help readers improve their practical ability in the field of new media. The third chapter is the data analysis, introducing how to improve the quality and recommendation of the article by disassembling the data, so as to improve the article revenue. The fourth chapter is continuous improvement, introducing how to improve the writing level by learning explosive articles, how to improve the success rate of submission, and how to efficiently review, to help readers constantly improve on the road of "we media".
Li Jiongyan, head of book content and new media, course instructor of "Book · Reading methodology", "Book · Creating action power from zero", "Efficient learning actual combat Special Training Camp", and a number of 100,000 + explosive text operators, with a total of more than 100,000 students.
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