内容简介

　　《永恒的活火》是海尔集团创始人，全球50大管理思想家终身成就奖获得者张瑞敏重磅力作，全/面展现了对中国企业管理之道与实践的探索与演进。

　　1984年创业以来，张瑞敏带领海尔从一个濒临倒闭、资不抵债的集体所有制小厂，历经6次大刀阔斧的变革，发展成为引领的生态型企业。砸冰箱、创名牌、打通国际市场、成为生态企业……他率先迈出的每一步在中国商业史上都是前所未有的创举。他始终秉持“人的价值Z大化”理念不变，致力于让企业里的每一个人都拥有尊严，都有机会发挥自己的价值。他敢于率先进行领先的变革，将海尔从一个巨头企业变革为由无数个小微组成的创业平台，成为生态系统，在这个系统中，一些创业项目会死去，但更多的创业项目会成长起来，企业的传承不再受限于接班人，而是可以成为永恒的活火，生生不息。

　　《永恒的活火》一书恰是完整重现了自2005年以来，张瑞敏在企业的每一个发展阶段，针对所遇到的问题产生的困惑、思索与探讨。如果你是一名创业者，那么你可能会惊喜地发现，你在当下遇到的很多问题，张瑞敏早在10多年前就给出了答案；如果你是大企业的管理者，在这本书中，你会领略到是怎样磅礴的胸襟与情怀，让中国一代企业家敢为世界先，带领企业在不断的激变中走向基业长青。如果你是一个普通人，那么你在读这本书时，将会像是在与一位智者和前辈进行时空对话，对于所有你遇到过或即将遇到的问题，这本书里都有精妙的见解与启示；

　　作者简介

　　张瑞敏

　　海尔集团创始人，海尔集团董事局名誉主席，全球50大管理思想家终身成就奖获得者，成为入选全球50大管理思想家名人堂的首位中国企业家。1984年创业以来，张瑞敏带领海尔从一个濒临倒闭、资不抵债的集体所有制小厂发展成为物联网时代世界引/领的生态型企业。2022年海尔全球营收超3506亿元，旗下海尔智家荣居世界500强。

　　海尔品牌的缔造者。海尔连续14年蝉联全球家电第/一品牌。在此基础上海尔创立了物联网生态品牌，连续5年蝉联全球品牌百强榜唯一生态品牌。

　　海尔体系的设计者。2021年9月17日，张瑞敏和EFMD主席科尼埃尔联合签署首张人单合一管理创新体系国际认证证书，标志着中国企业创造了个管理模式国际标准，并开创了中国企业从接受国际标准认证到输出国际标准认证的新时代。

　　精彩书评

　　互联网时代的“知识爆炸”与“信息爆炸”，使得人们常常用碎片化的方式从阅读中获取“营养”。但《永恒的活火》确实是值得静下心来予以品读的精品书。我想本书可以被视为了解海尔集团成长秘密的金钥匙。这是从全视角看海尔集团管理创新的导览，是中外管理思想碰撞激荡的交响乐，是管理大师思想盛宴激情迸发的图像。拿起这本书，希望每一位中国管理学学者都能从中汲取新的营养和智慧，每一位中国企业家都能从中获取新的动力和能量，每一位读者都能尽享其赋予的精神甘泉与食粮。

　　朱宏任中国企业联合会党委书记

　　《永恒的活火》一书记录了张瑞敏先生和全球三十多位经济和管理领域的学者在长达十几年时间里关于经营管理的精彩对话。从这些富有哲理的对话中，我们既可以感受到张瑞敏先生持续学习和创新的激情、勇气和能力，又能够理解海尔管理模式发展和进化的动因、轨迹和生命力。张瑞敏先生是我国改革开放以来一名杰出的企业家，他创造了海尔经营管理的奇迹、倡导了人的价值Z大化的理念、提出了人单合一的管理思想，是值得我们尊敬和学习的企业家。

　　陈国权清华大学经济管理学院讲席教授

　　关注海尔，因其持续迭代和不断升级；认识海尔，源于学生周云杰和梁海山聊张总裁的精彩管理故事；敬佩海尔，始由国家自然科学基金会重点项目“中国本土领导研究”对张瑞敏先生的全方位探析。从科层制到事业部，再到平台、生态组织，海尔经历了专业化控制的科层管理、交叉协作的矩阵管理、共享支撑的平台管理和自治博弈的生态管理，一直走在“踏准时代节拍”、“自我颠覆”和“持续迭代”的“涅槃重生”的管理实验道路上。尽管过程令人眼花缭乱，但始终围绕着企业生存的核心问题：可持续发展；一以贯之的宗旨：人的价值Z大化；沉淀下来的管理模式：人单合一，展现了中国企业从筚路蓝缕、模仿复制到逆势超越、全球引领的壮丽画卷。《永恒的活火》呈现了操盘手的心路历程。

　　席酉民西安交通大学管理学院教授

　　张瑞敏提出的人的价值第一，是管理的Z高境界，将人的本质从生存发展的理性人提升为自我实现的自主人，一是使人的创造力得以释放，二是使人的潜力得到发挥，使平凡人也可以实现伟大的梦想。

　　姜奇平中国社科院信息化研究中心主任

　　张瑞敏的时代功绩，择其大者有四：打造了一个全球化企业，创立了一个级品牌，首创了一个引领的商业模式——人单合一，缔造了一种创客文化。每一项单独拿出来，都足以令张瑞敏彪炳中国企业家史册。然而通过阅读《永恒的活火》，我们可以发现，张瑞敏留给我们的Z大资产，是一种让企业成为“永恒的活火”的理念，也就是在永无止境的创业创新生态和无穷迭代的用户体验生态中，不断求变、持续进化、永在创造之中的理念。

　　所谓“创客”，实即“创造性企业家”，他们在为时代创造一种与之匹配并能随之长久前行的制度，同时还能通过不间断地开展基因再造，让知识生发、流转、组合，让企业从一个生命走向无数个生命，从精装书走向活页书。

　　这是企业的知识自由之路，同时也是管理的灵魂所在。当我问，如果人们想用极其精炼的表达来总结您的管理思想，它最内核的东西是什么？张瑞敏回答：就是三个字，“解放人”。从管理角度，把人从执行者的地位上解放出来。从经济角度，把人从经济人的假设中解放出来。管理的要旨就是让人获得尊严，带着善意，带着同情心，带着远见、胆识与勇气。

　　胡泳北京大学新闻与传播学院教授

Content introduction

Eternal Living Fire is a masterpiece written by Zhang Ruimin, founder of Haier Group and winner of the Lifetime Achievement Award of the World's Top 50 Management Thinkers. It fully demonstrates the exploration and evolution of the way and practice of Chinese enterprise management.

Since its founding in 1984, Zhang Ruimin has led Haier from a small collectively-owned factory on the verge of bankruptcy and insolvency to a leading ecological enterprise after six drastic changes. Smashing refrigerators, creating famous brands, opening up the international market, becoming an ecological enterprise... Every step he took was unprecedented in the history of Chinese business. He has always upheld the concept of "maximizing the value of people", and is committed to letting everyone in the enterprise have dignity and have the opportunity to play their value. He dared to take the lead in leading changes, transforming Haier from a giant enterprise into an entrepreneurial platform composed of countless small and micro, into an ecosystem, in this system, some entrepreneurial projects will die, but more entrepreneurial projects will grow up, and the succession of enterprises is no longer limited to successors, but can become an eternal fire.

The book "Eternal Living Fire" is a complete reproduction since 2005, Zhang Ruimin in every stage of enterprise development, in response to the problems encountered by the confusion, thinking and discussion. If you are an entrepreneur, then you may be surprised to find that many of the questions you encounter today, Zhang Ruimin as early as 10 years ago to give the answer; If you are the manager of a large enterprise, in this book, you will appreciate how the magnificent mind and feelings, so that a generation of Chinese entrepreneurs dare to be the first in the world, leading enterprises in the continuous radical change to the foundation of the long-term. If you are an ordinary person, then you will read this book as if you are in a time-space dialogue with a wise man and a predecessor, for all the problems you have encountered or will encounter, this book has wonderful insights and Revelations;

About the author

Zhang Ruimin

Founder of Haier Group, honorary Chairman of the Board of Directors of Haier Group, winner of the Lifetime Achievement Award of the Global Top 50 Management Thinkers, becoming the first Chinese entrepreneur to be inducted into the Global Top 50 Management Thinkers Hall of Fame. Since its founding in 1984, Zhang Ruimin has led Haier to develop from a small collective-owned factory on the verge of bankruptcy and insolvency into an ecological enterprise leading the world in the Internet of Things era. In 2022, Haier's global revenue exceeded 3500.6 billion yuan, and its Haier Wisdom ranked among the world's top 500 companies.

The founder of Haier brand. Haier has been the world's first brand of home appliances for 14 consecutive years. On this basis, Haier created the Internet of Things ecological brand, which has been the only ecological brand in the global Top 100 brands for five consecutive years.

The designer of Haier system. On September 17, 2021, Zhang Ruimin and EFMD Chairman Cornier jointly signed the first international certification certificate of one-person management innovation system, marking that Chinese enterprises have created an international standard of management mode, and created a new era of Chinese enterprises from accepting international standard certification to exporting international standard certification.

Wonderful book review

The "knowledge explosion" and "information explosion" in the Internet era make people often obtain "nutrition" from reading in a fragmented way. But "Eternal Living Fire" is indeed a fine book worth taking a moment to read. I think this book can be regarded as the golden key to understanding the secret of Haier Group's growth. This is a guide to Haier Group's management innovation from a full perspective, a symphony of the collision of management ideas at home and abroad, and an image of the feast of management masters' ideas bursting with passion. Picking up this book, I hope that every Chinese management scholar can draw new nutrition and wisdom from it, every Chinese entrepreneur can get new motivation and energy from it, and every reader can enjoy the spiritual oasis and food it gives.

Zhu Hong was appointed Party secretary of China Enterprise Confederation

The book "Eternal Living Fire" records the wonderful dialogue between Mr. Zhang Ruimin and more than 30 scholars in the field of economics and management around the world over a period of more than ten years about management. From these philosophical dialogues, we can not only feel the passion, courage and ability of Mr. Zhang Ruimin's continuous learning and innovation, but also understand the motivation, trajectory and vitality of Haier's management model development and evolution. Mr. Zhang Ruimin is an outstanding entrepreneur since China's reform and opening up. He has created the miracle of Haier's operation and management, advocated the concept of maximizing the value of people, and put forward the management idea of integrating people and single. He is an entrepreneur worthy of our respect and learning.

Chen Guoquan, Professor, School of Economics and Management, Tsinghua University

Pay attention to Haier because of its continuous iteration and continuous upgrading; Getting to know Haier comes from students Zhou Yunjie and Liang Haishan talking about the wonderful management story of President Zhang; Admire Haier, from the National Natural Science Foundation's key project "Chinese local Leadership research" on Mr. Zhang Ruimin all-round analysis. From bureaucracy to business division, and then to platform and ecological organization, Haier has experienced the hierarchical management of professional control, the matrix management of cross-collaboration, the platform management of shared support and the ecological management of autonomous game, and has been walking on the management experiment road of "following the rhythm of The Times", "self-subversion" and "continuous iteration". Although the process is dizzying, it always revolves around the core issues of corporate survival: sustainable development; A consistent purpose: the value of human Z maximization; The settled management model: the integration of people and single, shows the magnificent picture of Chinese enterprises from the face of hardships, imitation and replication to the trend of transcendence and global leadership. "Eternal Living Fire" presents the mind journey of the trader.



The value of human being proposed by Zhang Ruimin is the highest level of management, which elevates the essence of human being from a rational person for survival and development to an autonomous person for self-realization. On the one hand, people's creativity can be released, and on the other hand, people's potential can be brought into play, so that ordinary people can realize their great dreams.

Jiang Qiping, director of the Informatization Research Center of the Chinese Academy of Social Sciences

Zhang Ruimin's achievements of The Times, choose its greatest four: to build a global enterprise, to create a class brand, to create a leading business model - the integration of people and single, to create a maker culture. Each of these items alone is enough to make Zhang Ruimin go down in the history of Chinese entrepreneurs. However, through reading "Eternal Living Fire", we can find that the Z big asset that Zhang Ruimin left us is a concept that makes enterprises become "eternal living fire", that is, in the never-ending entrepreneurial innovation ecology and endless iteration of the user experience ecology, continuous change, continuous evolution, and perpetual creation.

The so-called "makers", that is, "creative entrepreneurs", they are creating a system that matches The Times and can move forward for a long time, but also through uninterrupted genetic reengineering, so that knowledge generation, circulation, combination, so that enterprises from one life to countless lives, from hardcover books to loose-leaf books.

This is the intellectual freedom of the enterprise, but also the soul of management. When I ask, if people want to summarize your management thinking in extremely concise terms, what is the core of it? Zhang Ruimin replied: It is three words, "liberate people". From the point of view of management, people are liberated from the position of executive. From an economic point of view, to liberate man from the assumption of economic man. The whole point of management is to give people dignity, with kindness, with compassion, with vision, courage and courage.

Hu Yong, Professor, School of Journalism and Communication, Peking University