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lululemon 方法
lululemon 方法
lululemon 方法
作者:奇普·威尔逊
格式:EPUB/MOBI/AZW3
时间:2024-06-09
豆瓣评分:6.2
内容简介

  《lululemon方法》内容简介

  lululemon是当今商业上的一个传奇,自1998年创立到2007年上市,它从一个小型女性瑜伽服专卖店发展成为国际知名的运动服饰品牌。它不仅撼动了市场标杆耐克、阿迪达斯等运动品牌的地位,其大胆创新的营销方式还对传统零售业产生了颠覆性影响。

  这本书由lululemon传奇创始人奇普·威尔逊亲述,他在书中详细披露了该品牌从创立到发展的商业扩张路径。奇普坦诚地讲述了自己如何不受过去经验的拘束,按照全新的企业愿景、商业模式、企业文化创立及打造lululemon这家公司的历程。他认为,lululemon的成功是以人的发展为前提,从而实现了小公司的快速发展,获得超额利润。

  《lululemon方法:创始人亲述》坦诚而又尖锐。奇普认为“优秀是伟大的敌人”,他用辛辣的文笔再现他与私募基金、董事会成员的博弈,以及在企业管理、上市过程中积累的经验与教训,聚焦上市公司治理环节的产业属性与资本属性、短期利益与长期成长的冲突,给所有创业者、管理者和投资人提供了宝贵的视角与借鉴意义。

  作者简介

  lululemon创始人,知名企业家。奇普在1979年创办自己的首个运动品牌Westbeach,专卖冲浪、滑冰、滑雪服饰及装备。1998年,因为对瑜伽的兴趣,创立了lululemon。2022年,lululemon市值超越阿迪达斯,成为全球第二大运动服饰品牌。

  奇普凭借个人独特的商业洞察力,设计了lululemon的王牌产品瑜伽裤,并一手打造了lululemon深入社区、垂直营销的商业模式,为诸多企业的品牌定位、商业模式、产品设计、营销方式带来重要启发。




Introduction to the lululemon Method

lululemon is a legend in today's business, from its founding in 1998 to its public listing in 2007, it has grown from a small women's yoga clothing store to an internationally renowned sportswear brand. It not only shook the market benchmark Nike, Adidas and other sports brand status, its bold and innovative marketing methods also had a subversive impact on the traditional retail industry.

The book is narrated by legendary lululemon founder Chip Wilson, who details the brand's business expansion path from inception to growth. Chip speaks candidly about how he created and built lululemon with a new vision, business model, and culture, unconstrained by his past experience. He believes that lululemon's success is based on the development of people, so as to achieve the rapid development of small companies and obtain super profits.

"The lululemon Method: The Founder's Personal Account" is candid and poignant. Chip believes that "excellence is the enemy of greatness", and he uses spicy writing to relive his game with private equity funds and board members, as well as the experience and lessons accumulated in the process of enterprise management and listing, focusing on the conflicts between industrial attributes and capital attributes, short-term interests and long-term growth in the governance of listed companies. It provides valuable perspective and reference for all entrepreneurs, managers and investors.

About the author

Founder of lululemon, well-known entrepreneur. Chip started his first sports brand, Westbeach, in 1979, specializing in surfing, skating, skiing apparel and equipment. In 1998, he founded lululemon because of his interest in yoga. In 2022, lululemon's market value surpassed Adidas and became the world's second largest sportswear brand.

With his unique business insight, Chip designed lululemon's flagship product, yoga pants, and created lululemon's business model of deep community and vertical marketing, which has brought important inspiration to many enterprises' brand positioning, business model, product design and marketing methods.

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文件名称:lululemon 方法
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