《鲍勃·迪伦写不出歌儿了》内容简介
左脑还是右脑更擅长创造？
爱做白日梦更有利于发挥创造力吗？
鲍勃·迪伦是怎么创作歌词的？
马友友是如何演奏出不可能演奏的和弦的？
莎士比亚是如何成为天才戏剧家的？
皮克斯工作室是如何创作出叫好又叫座的动画的？
硅谷是如何成为科技中心的？
想象那些并不存在的事物的能力是我们人类最突出的智能。收音机里的流行歌曲、衣服口袋中的小玩意儿、墙上的艺术品、窗户上方的空调以及你所坐的椅子，还有你手中的这本书，无一例外都是想象的产物。
畅销书作家乔纳·莱勒将艺术与科学相结合，在《鲍勃·迪伦写不出歌儿了》这本书中围绕“我们该如何想象”这一主题来探讨，论述了想象力激发创造力的八种方式，以科学的视角揭示了大脑是如何产生创造力的。一旦我们知道创造力是如何产生的，创造力就可以为我们所用。
作者简介
【美】乔纳·莱勒（JonahLehrer）
畅销书作家。于哥伦比亚大学学习神经科学，曾跟随诺贝尔生理学或医学奖获得者埃里克·坎德尔（EricKandel），在他的实验室里做有关记忆的生物学研究实验。
曾获得有“全球青年诺贝尔奖”美誉的罗德奖学金（RhodesScholarship），成为牛津大学罗德学者，始终关注20世纪的文学艺术，对艺术与科学的关系进行了深入研究。
曾多次为《纽约客》《华盛顿邮报》等媒体撰稿。擅长用通俗易懂的语言向大众介绍神经科学、心理学等方向的研究，尤其关注艺术与科学的关系。
Bob Dylan Can't Write a Song
Is left brain or right brain better at creativity?
Is daydreaming better for creativity?
How does Bob Dylan compose his lyrics?
How did Yo-yo Ma play impossible chords?
How did Shakespeare become a genius dramatist?
How does Pixar create such successful and successful animation?
How did Silicon Valley become a tech hub?
The ability to imagine things that are not there is our most prominent human intelligence. The pop song on the radio, the gadget in your pocket, the art on the wall, the air conditioner above the window, the chair you're sitting on, and the book in your hand are all products of imagination.
Bestselling author Jonah Lehrer combines art and science to explore the theme of "How can We Imagine" in the book "Bob Dylan Can't Write a Song", discusses eight ways that imagination stimulates creativity, and reveals how the brain produces creativity from a scientific perspective. Once we know how creativity is generated, creativity can be used by us.
About the author
[US] JonahLehrer
Best-selling author. He studied neuroscience at Columbia University and worked with EricKandel, winner of the Nobel Prize in Physiology or Medicine, in his laboratory conducting experiments on the biology of memory.
He has won the RhodesScholar (RhodesScholarship), the "Global Nobel Prize for young people", and became a RhodesScholar at the University of Oxford. He has always been concerned about the literature and art of the 20th century, and has conducted in-depth research on the relationship between art and science.
He has written for The New Yorker, The Washington Post and many others. He is good at introducing research in neuroscience, psychology and other fields to the public in plain language, especially focusing on the relationship between art and science.
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