《网格决策》内容简介
随着各种数据库和算法模型的日益丰富，企业家们却发现自己迷失在这些决策工具中，更难正确评估和平衡影响决策的各种因素：专注精品策略就难以控制成本，放弃线下就会损失客户体验，雇用优秀人才多了就会占用现金流……
因此，当价格、需求、品牌、客户等诸多因素交织在一起，能否开启全局视角、打破决策盲区就成为胜败的关键。
在此情况下，网格决策法应运而生。它包含了企业经营中关键的9个因素，厘清了它们之间的相互关系，帮助你预测市场变化，评估和完善产品，并更有效地跨团队协作。
作者简介
马特·沃特金森（MattWatkinson），CMI年度管理类图书金奖获得者，战略咨询公司Methodical的联合创始人兼CEO。他除了担任IBM、路虎、ARM等公司的顾问外，还受邀为FBI、GoogleCampus、微软、大众、奥美等分享关于体验与决策的模型。
Grid decision content introduction
As various databases and algorithmic models become more abundant, entrepreneurs find themselves lost in these decision-making tools, making it harder to properly evaluate and balance the various factors that influence their decisions: focusing on a boutique strategy makes it difficult to control costs, abandoning offline results in a loss of customer experience, and hiring more talented people can eat into cash flow.
Therefore, when price, demand, brand, customer and many other factors are intertwined, whether to open a global perspective and break the decision-making blind spot becomes the key to victory or defeat.
In this case, the grid decision method came into being. It covers the nine key elements of business operation, clarifies their interrelationships, and helps you anticipate market changes, evaluate and improve products, and collaborate more effectively across teams.
About the author
MattWatkinson, CMI Gold Award winner for Management Book of the Year, is co-founder and CEO of strategy consulting firm Methodical. In addition to consulting for IBM, Land Rover, ARM, and others, he has been invited to share models on experience and decision making for the FBI, Google, Microsoft, Volkswagen, Ogilvy, and others.
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