《小步向前》内容简介

　　我们中的很多人被工作和生活的压力束缚住了，这使我们无法实现自己人生的目标。我们尝试着自己创业，但又不得不每周工作80个小时，还要四处筹措资金，以此来应对成长的压力。在资本的裹挟下，我们往往忘记了创业的初心，沦为自己公司的奴隶。而环保手袋ECOBAGS的创始人莎伦·罗维说，还有另一种创业方法：走小路，建立小公司。就像给自己的小家庭盖一个小房子一样，创立一个小企业也是建立在聚焦于生活的本质之上的。

　　作为一个企业家和母亲，罗维最关心的是把家庭放在首位，维护财务安全，以及做一些对社会产生积极影响的事情。她在这本书中使用自己创立环保手袋品牌并取得成功的故事，一步一步地详细阐述创业过程，教给大家如何建立一个盈利的、模式化的、风险可控的且不损害你的价值观的小企业。同时，她还在书中告诉读者如何检测自己的创业想法，管理企业现金流和坚持自己的优先事项等，还要忠于“小企业”的精神气质，不盲目扩张和参与恶性竞争，坚持自我，防止在创业中迷失。

　　作者简介

　　莎伦·罗维（sharonRowe），环保手袋ECOBAGS公司的创始人兼首席执行官，她在1989年创办了该公司，到2010年，公司的业务规模已达220万美元。

　　莎伦是社会创新和可持续负责任生产的思想领袖。她经常就建立与使命和价值相关联的营利性企业的主题发表演讲。莎伦认为，商业是塑造文化的思想的货币，可以成为一种有益的力量。从耶鲁大学到辛辛监狱，从肯尼亚的内罗毕创新中心到哈德逊谷的社会风险研究所大会，她的演讲行程遍布世界各地。

　　她曾登上《时代周刊》《魅力》《企业家》和《华尔街日报》等报刊，在美国全国公共广播电台的《直播美国》节目中亮相，并且受到获奖纪录片《BagIt》的采访。其保手袋还出现在2007年《奥普拉脱口秀》的一期“世界地球日”节目中。

　　莎伦获得过众多奖项，包括2012年的“年度创业女性”奖、韦斯特切斯特商业委员会的“年度企业家”奖、女性企业家发展中心颁发的“莉莲·弗农奖”等。

"Small Steps Forward" content introduction

Many of us get tied down by the pressures of work and life, which prevents us from achieving our goals in life. We tried to start our own business, but we had to work 80 hours a week and raise money to cope with the pressure of growth. Under the coercion of capital, we often forget the original intention of entrepreneurship and become slaves to our own companies. Sharon Lowe, founder of ECOBAGS, says there's another way to start a business: take the back roads and build small companies. Just like building a small house for your own small family, starting a small business is based on focusing on the essence of life.

As an entrepreneur and mother, Rowe is most concerned with putting her family first, maintaining financial security, and doing something that has a positive impact on society. In this book, she uses the success story of her own eco-friendly handbag brand to detail the entrepreneurial process step by step and teach you how to build a profitable, pattern-based, risk-controlled small business that doesn't compromise your values. At the same time, she also tells readers how to test their own entrepreneurial ideas, manage corporate cash flow and adhere to their own priorities, but also to be loyal to the spirit of "small business", not blindly expand and participate in vicious competition, adhere to themselves, to prevent lost in entrepreneurship.

About the author

sharonRowe, founder and CEO of ECOBAGS, an eco-friendly handbag company she founded in 1989, grew to a $2.2 million business by 2010.

Sharon is a thought leader in social innovation and sustainable responsible production. She is a frequent speaker on the topic of building for-profit businesses tied to mission and values. Sharon believes that business is the currency of ideas that shape culture and can be a force for good. From Yale University to Singsing Prison, from the Nairobi Innovation Center in Kenya to the Social Risk Institute conference in the Hudson Valley, she has traveled the world to speak.

She has been featured in Time Magazine, Glamour, Entrepreneur, and The Wall Street Journal, appeared on NPR's Live America, and was interviewed for the award-winning documentary BagIt. The bag was featured on an Earth Day episode of The Oprah Winfrey Show in 2007.

Sharon has received numerous awards, including "Entrepreneurial Woman of the Year" in 2012, "Entrepreneur of the Year" from the Westchester Business Council, and the "Lillian Vernon Award" from the Center for the Development of Women Entrepreneurs.