作品简介

　　中国的财富管理市场在过去十多年从无到有，发展迅猛。中国民间财富的快速增长，呼唤着财富管理行业的大发展。而这一发展为中国资本市场的深化改革提供了条件，也为金融监管政策制定带来了新的挑战，并且直接影响着千家万户老百姓的生计。如何管好用好手中的财富，让它更加稳健地增长，终为自己和所爱的人带来切切实实的生活品质的、幸福感的提升，成为无数家庭关注的重要问题。同时，中国数十万的财富管理行业从业人员，以及无数有志从事财富管理的年轻人，也亟须系统科学的理论体系加以指导，建立能够适应客户需求、应对快速变化的市场和监管环境的方法论。如何在整个行业仍然处在幼年期的时候，既兼顾机构的生存和发展，又尽量考虑到财富客户的满意程度和长期利益？如何把财富管理从一个简单的产品销售工作变成一个真正系统地服务于财富客户财富管理需求的行业？如何在仍然非常浮躁的中国资本市场中与客户建立起持久的信任关系？这是本书研究的主要问题。这本书也献给金融政策制定机构、监管部门，以及各种财富管理机构的。中国的财富管理行业潜力巨大，方兴未艾。经过过去十多年突飞猛进的发展，市场已经初具规模，但各种不同的财富管理机构人员主要是在自发无序地“野蛮生长”。随着财富管理行业在整个资本市场中的作用和地位日益重要，亟须对这一行业进行系统梳理，改进商业模式，制定行业规范，促使财富管理行业更加健康有序和可持续地发展。这是一本站在中国人的立场上对财富管理行业进行系统梳理的书。作者精通西方成熟市场的财富管理体系，深知其对于中国的借鉴意义。但是，如果不顾及经济发展阶段、市场成熟程度，以及监管环境的区别，直接套用成熟市场的所谓的做法，只会是东施效颦，南橘北枳。书中的想法、理论，都是在无数次和中国的财富家庭、资深业内人士，以及政策制定和监管部门的资深专家学者的思维碰撞中形成的。这本书的出版，将激发对财富管理行业更加广泛深入的讨论，从而共同推动这一伟大事业在中国的发展。

　　金李，北京大学光华管理学院讲席教授、博导，光华管理学院副院长，北京大学国家金融研究中心主任，北京大学管理案例研究中心主任。曾任哈佛大学商学院金融教授兼哈佛大学费正清东亚研究中心执行理事，现兼任牛津大学商学院金融教授（终身教职正教授兼博导），牛津大学中国中心研究员。他担任多家公司的独立董事或外部董事，并且在多家国际组织、学术及实务机构担任高级顾问或理事。

　　袁慰，北京大学管理案例研究中心研究主管。主要从事企业管理教学案例的研究与开发，关注与研究财富管理、股权投资、医疗健康产业等领域。

Introduction of works

China's wealth management market has grown rapidly from scratch over the past decade. The rapid growth of China's private wealth calls for the great development of wealth management industry. This development has provided conditions for the deepening reform of China's capital market, brought new challenges to the formulation of financial supervision policies, and directly affected the livelihoods of thousands of households. How to manage the wealth in the hand, let it grow more steadily, and finally bring real quality of life and happiness improvement for themselves and their loved ones, has become an important issue of concern for countless families. At the same time, China's hundreds of thousands of wealth management industry practitioners, as well as countless young people aspiring to engage in wealth management, also urgently need a systematic and scientific theoretical system to guide the establishment of a methodology that can adapt to customer needs and cope with the rapidly changing market and regulatory environment. How to balance the survival and development of the institution while the entire industry is still in its infancy, and at the same time try to take into account the satisfaction and long-term interests of wealth customers? How do you take wealth management from a simple product sales job to a truly systematic industry that serves the wealth management needs of wealth clients? How to build lasting relationships of trust with clients in China's still very fickle capital markets? This is the main question studied in this book. The book is also dedicated to financial policy makers, regulators, and various wealth managers. China's wealth management industry has huge potential and is on the rise. After more than a decade of rapid development, the market has begun to take shape, but various wealth management institutions are mainly in the spontaneous and disorderly "savage growth". With the increasingly important role and status of the wealth management industry in the entire capital market, it is urgent to systematically sort out the industry, improve the business model, formulate industry norms, and promote the healthy, orderly and sustainable development of the wealth management industry. This is a systematic review of the wealth management industry from the standpoint of the Chinese people. The author is well versed in the wealth management system of mature western markets, and is well aware of its referential significance for China. However, if we do not take into account the differences in the stage of economic development, the maturity of the market and the regulatory environment, the so-called practice of directly applying mature markets will only be a case of imitation. The ideas and theories in the book are formed in countless encounters with the thinking of China's wealthy families, senior industry insiders, and senior experts and scholars in policy making and regulatory departments. The publication of this book will stimulate a broader and deeper discussion of the wealth management industry, so as to jointly promote the development of this great cause in China.

Jin Li is Professor and doctoral supervisor of Guanghua School of Management, Peking University, Vice Dean of Guanghua School of Management, Director of the National Center for Financial Research, Peking University, and Director of the Center for Management Case Studies. Formerly Professor of Finance at Harvard Business School and Executive Director of the Fairbank Center for East Asian Studies at Harvard University, he is currently Professor of Finance (tenured full professor and doctoral supervisor) at Oxford Business School and a research fellow at the China Center at Oxford University. He serves as an independent or external director of a number of companies and as a senior advisor or board member of a number of international organizations, academic and practical institutions.

Yuan Wei is a research director at the Center for Management Case Studies at Peking University. He is mainly engaged in the research and development of enterprise management teaching cases, focusing on and researching wealth management, equity investment, medical and health industry and other fields.