内容简介
本书是宣传概念的历史，也是宣传观念的历史。为了回答什么是宣传、它为什么会存在、大众为什么会容忍宣传等问题，本书追溯了第一次世界大战中宣传概念的产生、美国20世纪初宣传与民主的争论、俄国革命的宣传观念、第二次世界大战中的宣传观念、20世纪后期的新宣传等宣传观念发展的重要环节，并以此为背景，重点研究了中国宣传观念的产生和建立、宣传与革命、知识分子与宣传、从宣传1.0到宣传3.0的升级、宣传与粉丝民族主义等问题。
作者简介
刘海龙，中国人民大学传播学博士，中国人民大学新闻学院教授，教育部青年长江学者，《国际新闻界》杂志主编，中国人民大学新闻与社会发展研究中心新闻传播研究所主任。美国宾夕法尼亚大学、香港城市大学访问学者。研究方向为传播思想史、政治传播、传媒文化。著有《重访灰色地带：传播研究史的书写与记忆》《大众传播理论：范式与流派》、Propaganda:ideas,discourses and its legitimation、主编From Cyber-nationalism to Fandom Nationalism:The Case of Diba Expedition、《解析中国新闻传播学2019》.译著有：《大众传播效果研究的里程碑》、《至关重要的新闻：电视与美国民意》、《传播理论导引：分析与应用》、《新闻的十大基本原则》、《真相》（校译）、《人际影响》（校译）、《收容所》（校译）。
Content introduction
This book is a history of the concept of propaganda as well as of the concept of propaganda. In order to answer the question of what propaganda is, why it exists, and why the public tolerates it, this book traces the emergence of the concept of propaganda in World War I, the debate between propaganda and democracy in the United States in the early 20th century, the concept of propaganda in the Russian Revolution, the concept of propaganda in World War II, and the development of new propaganda in the late 20th century. With this as the background, it focuses on the generation and establishment of Chinese propaganda concept, propaganda and revolution, intellectuals and propaganda, the upgrade from propaganda 1.0 to propaganda 3.0, propaganda and fan nationalism.
About the author
Liu Hailong, Ph.D., Communication Studies, Renmin University of China, Professor of the School of Journalism, Renmin University of China, Young Changjiang Scholar of the Ministry of Education, editor-in-chief of International Press magazine, Director of the Institute of Journalism and Communication, Journalism and Social Development Research Center, Renmin University of China. Visiting scholar, University of Pennsylvania, City University of Hong Kong. His research interests include the history of communication ideas, political communication, and media culture. He is the author of "Revisiting the Gray Zone: Writing and Remembering a History of Communication Studies" and "Mass Communication Theory: Paradigm and genres, Propaganda: ideas, discourses and its legitimation, editor in chief of The From Cyber - nationalism to Fandom nationalism: The Case of Diba Expedition, "Analysis of Chinese Journalism and Communication 2019". His translations include: Milestones in Research on the effectiveness of Mass Communication, Vital News: Television and American Public Opinion, Introduction to Communication Theory: Analysis and Application, Ten Basic Principles of Journalism, Truth (school translation), Interpersonal Influence (School translation), and Asylum (school translation).
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