内容简介

情感，是雅以驯服的大象；

理智，是手握缰绳的骑象人，

当他们各行其是，人就成了行为迷惑的奇怪生物。

用硬核科学的方式看透人心，

构建系统全面的心理学认知。

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即使骑象人手握缰绳，大象却依旧野性难驯，根本不听他的。

在每个人的身体里都存在着类似“象与骑象人”的争执，大象就好比我们的感性行为本身（习惯和情感），骑象人则是我们的理性思考（意志力）。大部分心理活动的处理过程都在无意识的状态中进行。

人们那些看似复杂、怪异、令人迷惑的行为，其实都有迹可循。来自超过50万人的B站官方心理课，结合近年来心理学、神经学、基因学的最新研究成果，基于心理学经典著作，带领我们深入了解人类行为背后的25个心理学原理。通过硬核科学的理性分析、对照实验、理论知识，帮助读者建立起系统全面的心理学认知，学会从心理学的角度来解读人类行为、情绪背后隐含的信息，从而更了解自己，也更理解他人。

作者简介

魏知超

华东师范大学心理学博士，美国加州大学戴维斯分校（UC Davis）访问学者，科普作家，知乎知名博主，B站人气up主。

专注心理学科普，擅长以通俗易懂的方式讲透枯燥晦涩的心理学知识。曾于宁波大学心理学系任教，讲授认知心理学和实验心理学近10年，广受学生喜爱。

“喜马拉雅”高口碑专栏《魏知超：心理学新知课》主讲人，广播剧《天才在左，疯子在右》特邀心理学专家，“壹心理”专栏《电影里的心理学：超实用的硬核新知课》主讲人，麦格劳希尔经典教材《社会心理学》官方音频课程领读人。著有畅销书《迷人的假象：光

影中的心理学秘密》《进击的心智》《24帧心理密码：电影中的心理学》。

Content introduction

Emotion is a tame elephant;

Reason is the elephant rider with the REINS,

When they go their own way, man becomes a strange creature of confused behavior.

Using hardcore science to see into people's minds,

Construct systematic and comprehensive psychological cognition.

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Even though the rider had the REINS in his hand, the elephant was still wild and did not listen to him.

In every human body, there is a similar "elephant versus rider" dispute, the elephant is our emotional behavior itself (habits and emotions), the rider is our rational thinking (willpower). Most of the processing of mental activities takes place in the unconscious state.

There is a trace to what seems to be complex, weird, confusing behavior. The official psychology course of Station B from more than 500,000 people, combined with the latest research results in psychology, neurology and genetics in recent years, based on the classic works of psychology, leads us to in-depth understanding of the 25 psychological principles behind human behavior. Through rational analysis, controlled experiments and theoretical knowledge of core science, readers can build a systematic and comprehensive psychological cognition and learn to interpret the hidden information behind human behaviors and emotions from a psychological perspective, so as to better understand themselves and others.

About the author

Wei Zhichao

Doctor of Psychology, East China Normal University, visiting scholar, University of California, Davis (UC Davis), popular science writer, well-known blogger Zhihu, B site popular up master.

Focus on psychology science, good at explaining boring and obscure psychological knowledge in a simple and understandable way. He has taught cognitive psychology and experimental psychology for nearly 10 years in the Department of Psychology of Ningbo University, and is widely loved by students.

"Himalaya" high reputation column "Wei Zhichao: Psychology New Knowledge class" keynote speaker, radio drama "Genius on the left, crazy on the right" invited psychology expert, "One Psychology" column "Psychology in the movie: ultra-practical hardcore new knowledge class" keynote speaker, McGraw Hill classic textbook "Social Psychology" official audio course leader. He is the author of the bestselling book Enchanted Illusion: Light

Psychological Secrets in Film, The Attacking Mind, The 24 Frame Mental Code: Psychology in Film.

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