内容简介
曾经，钱来自规模的扩张、效率的提升；而在微利社会，钱来自爱，来自情绪，来自体验，来自四面八方的涓滴。
2023年，著名金融学者香帅调研了旅游、房地产、服装、人工智能等行业，访谈了阿那亚、知衣科技等企业，在《钱从哪里来5：微利社会》中为你写下——
经济金融趋势的前沿洞察：
在“YOLO”价值观的影响下，消费市场存在哪些机会？
品牌如何打造爆款？
房地产市场下行，企业如何转型？
数字技术如何赋能中国的制造业和服务业？
……
与万千中国家庭密切相关的财富观点：
什么资产最值得买？
房子还能增值吗？
人工智能汹涌而来，我该怎么办？
我的职业会被AI取代吗？
……
翻开这本书，一起走上财富增长之路。
作者简介
香帅
本名唐涯，著名金融学者，香帅数字金融工作室创始人。
曾任北京大学金融系副教授，博士生导师。主要研究方向为资产定价、宏观金融、行为金融学和数字金融。
在国内外核心学术期刊上发表多篇学术论文，主持多项国家自然科学基金课题研究。
《第一财经日报》广受欢迎的财经专栏作家，著有《熟经济》《金钱永不眠》《钱从哪里来》《香帅金融学讲义》《香帅财富报告》等畅销书。
“香帅的金融江湖”公众号创始人，得到App《香帅中国财富报告》《香帅的北大金融学课》主理人。
Content introduction
Once, money came from increasing scale and efficiency; In a low-profit society, money comes from love, from emotions, from experiences, from all directions.
In 2023, Xiangshuai, a famous financial scholar, investigated tourism, real estate, clothing, artificial intelligence and other industries, interviewed Anaya, Zhiyi technology and other enterprises, and wrote for you in "Where does money come from 5: micro-profit society"
Cutting-edge insights into economic and financial trends:
What opportunities exist in the consumer market under the influence of "YOLO" values?
How to build a brand?
Real estate market down, how to transform enterprises?
How can digital technologies empower China's manufacturing and services sectors?
...
Views on wealth that are relevant to millions of Chinese families:
What are the best assets to buy?
Can the house increase in value?
Artificial Intelligence is coming, what should I do?
Will my career be replaced by AI?
...
Open this book and get on the road to wealth growth together.
About the author
Fragrant and handsome
His real name is Tang Ya, a famous financial scholar and founder of Xiangshuai Digital Finance Studio.
He was an associate professor and doctoral supervisor in the Department of Finance of Peking University. His research interests include asset pricing, macro finance, behavioral finance and digital finance.
He has published a number of academic papers in core academic journals at home and abroad, and presided over a number of National Natural Science Foundation research projects.
A popular financial columnist for China Business News, he is the author of bestsellers such as "Cooked Economy", "Money Never Sleeps", "Where does Money Come From", "Xiangshuai Finance Lecture Notes" and "Xiangshuai Wealth Report".
The founder of "Xiangshuai's Financial Lake" public number, got the App "Xiangshuai China Wealth Report" and "Xiangshuai's Peking University Finance Course".
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