内容简介
本书展示了如何验证自己的设想、找到真正的客户、打造能赚钱的产品，以及提升企业知名度。30多个案例分析，全球100多位知名企业家的真知灼见，为你呈现来之不易、经过实践检验的创业心得和宝贵经验，值得每位创业家和企业家一读。
深入理解精益创业、数据分析基础，和数据驱动的思维模式
如何将六个典型的商业模式应用到各种规模的新企业
找到你的第一关键指标
确定底线，找到出发点
在大企业中应用精益分析，打造新产品
作者简介
阿利斯泰尔
企业家、作家、演讲家，用户体验管理先锋公司Coradiant联合创始人。曾花大量时间研究各种规模的组织如何使用数据做出优良决策、加速创业过程。他职业生涯的大部分时间都是技术公司的产品经理，是O'Reilly Strata、TechWeb Cloud Connect、Interop企业云计算峰会、International Startup Festival（国际创业节）等5个国际知名技术大会的主要发起人。
本杰明
目前担任广受欢迎的二手货买卖应用VarageSale产品管理副总，主要负责Web和移动平台的产品开发。他是Standout Jobs和Year One Labs公司联合创始人，曾积极指导众多创业公司和其他加速器项目。
Content introduction
This book shows you how to test your ideas, find real customers, build products that make money, and raise awareness of your business. More than 30 case studies and the insights of more than 100 well-known entrepreneurs from around the world present you with hard-won, tried-and-tested entrepreneurial experience and valuable experience, which is worth reading for every entrepreneur and entrepreneur.
Gain an in-depth understanding of lean entrepreneurship, data analytics fundamentals, and data-driven thinking
How do you apply six typical business models to new businesses of all sizes
Find your first key indicator
Determine the bottom line and find the starting point
Apply lean analysis in large enterprises to create new products
About the author
Oh, Alistair
Entrepreneur, author, speaker and co-founder of user experience management pioneer Coradiant. He has spent a lot of time studying how organizations of all sizes use data to make good decisions and accelerate the entrepreneurial process. He spent most of his career as a product manager for technology companies, He is the main sponsor of five internationally renowned technology conferences, including O'Reilly Strata, TechWeb Cloud Connect, Interop Enterprise Cloud Computing Summit, and International Startup Festival.
Benjamin
Currently, she is Vice President of Product management for VarageSale， a popular second-hand shopping app, where she is primarily responsible for product development for Web and mobile platforms. He is the co-founder of Standout Jobs and Year One Labs and has actively directed numerous startups and other accelerator programs. He started to lean startup, product management, start-up and entrepreneurship as the theme of the Blog Instigator Blog and regularly in a speech at the meeting. He is also an angel investor and serial entrepreneur with more than 15 years of experience operating Internet products.
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