内容简介

　　2016年出版的《运营之光》，是影响了一代互联网人的教科书级著作。很多年过去，在产业互联网、超级个体户、短视频和全域流量时代，运营已经成为值得每个人了解、掌握的重要能力。

　　全新出版的《运营之光3.0》，是《运营之光》系列的收官之作。作者黄有璨，也借本书完成了自我颠覆，《运营之光3.0》仅保留了前作中不到20%的内容，在前沿性、系统性等方面都有了很大的提升。全书3大亮点：

　　·系统梳理中国互联网流量-变现格局的演化、底层规律和未来，也尝试为每一个互联网从业者指明新时代的前行方向。

　　·结合短视频、直播、私域流量等前沿变化和打法，更系统地对运营、流量、用户增长等进行梳理和总结，在“呈现运营的完整知识体系+底层规律”方面，有颠覆式的提升。

　　·一如既往，全书不仅有详尽的实战讲解，也在很多地方传递出作者作为一个15年互联网老兵的价值坚守和“唯有爱与用户不可辜负”的善意。对很多从业者来说，也许可以从中获得许多感动、信念与力量。

　　强烈建议所有具有0～8年从业经验的泛互联网运营、营销、新媒体从业者，以及具有3年以下经验的中小创业者、企业管理者反复阅读本书。

　　作者简介

　　黄有璨，从事互联网运营相关工作15年，连续创业10年，既在互联网大厂担任过管理者，也曾获得过全球顶级基金的投资，有把一家公司从0做到数十亿元估值的亲身经历，是整个中国移动互联网创业浪潮发展全周期的一线亲历者与见证者之一。

　　作为一名终身教育从业者，黄有璨从2014年就开始关注年轻人和互联网行业从业者的个体发展和成长，累计已为互联网行业培养过数以十万计的从业者。

　　此外，作为一名高中肄业生，黄有璨的人生经历也是从社会底层通过个人努力实现逆袭和自我拯救的过程，2016年出版的《运营之光》和2020年出版的《非线性成长》已成为业内教科书级著作，其经历、思考激励和影响了整整一代互联网从业者。

Content introduction

The Light of Operation, published in 2016, is a textbook book that has influenced a generation of Internet people. Over the years, in the era of industrial Internet, super self-employed, short video and global traffic, operation has become an important ability worth everyone to understand and master.

The newly published Operating Light 3.0 is the final book in the Operating Light series. The author Huang Youcan, also with this book to complete the self-subversion, "Operational Light 3.0" only retained less than 20% of the content of the previous work, in the forefront, systematic and other aspects have been greatly improved. 3 highlights of the book:

· Systematically sorted out the evolution, underlying rules and future of China's Internet traffic-realization pattern, and tried to point out the direction of the new era for every Internet practitioner.

· Combined with cutting-edge changes and playing methods such as short video, live broadcast and private domain traffic, more systematically sorted out and summarized operations, traffic and user growth, and made subversive improvements in "presenting the complete knowledge system of operations + underlying laws".

As always, the book not only has detailed practical explanations, but also conveys the author's value adherence as a 15-year Internet veteran and the goodwill of "only love and users can not live up to" in many places. For many practitioners, it may be possible to get a lot of emotion, faith and strength from it.

It is strongly recommended that all pan-Internet operation, marketing, and new media practitioners with 0-8 years of experience, as well as small and medium-sized entrepreneurs and business managers with less than 3 years of experience, read this book repeatedly.

About the author

Huang Youcan, engaged in Internet operation related work for 15 years, consecutive 10 years of entrepreneurship, not only served as a manager in the Internet factory, but also obtained the investment of the world's top fund, has the personal experience of a company from 0 to billions of yuan valuation, is one of the front-line witnesses and witnesses of the whole cycle of the development of China's mobile Internet startup wave.

As a lifelong education practitioner, Huang Youcan began to pay attention to the individual development and growth of young people and Internet industry practitioners since 2014, and has trained hundreds of thousands of practitioners for the Internet industry.

In addition, as a high school dropout, Huang Youcan's life experience is also a process of counter-attack and self-salvation from the bottom of society through personal efforts. The Light of Operation published in 2016 and Non-linear Growth published in 2020 have become textbook works in the industry, and their experiences and thinking have inspired and influenced a whole generation of Internet practitioners.