作品简介

　　新媒体营销大V、百家企业亿级流量操盘手，申晨重磅新作！帮助每一个品牌快速出圈，引爆市场！

　　申晨，新媒体营销鬼才，深耕营销领域20年重磅新作！每年全球授课超过80堂，受益企业超10000家；为国内外上百家企业做过营销战略咨询：奔驰、360、三星、TCL、滴滴、腾讯、小米、奔驰、滴滴、江小白、白小T……斩获国内外知名的行业奖项超70余项营销大奖：艾菲奖、金博奖、金旗奖、金鼠标、虎啸奖……

　　多年的实战经验中积累了丰富的知识，百家企业验证，打造出可复制的营销模型路径。这部新作是每个企业都需要的营销致胜宝典，助力企业在竞争激烈的市场中轻松胜出！

　　不出圈，就出局！开创“熊猫罗盘”10大新媒体营销方法论，详细教你如何树立一个概念，讲好一个故事；如何做好曝光，引发裂变传播，把你的品牌轻松植入用户的内心。

　　策略与定位方法：①树概念：如何找到品牌差异；②定用户：如何精准定位用户；

　　内容运营方法：③立场景：如何打造独特场景；④讲故事：如何设计品牌故事；⑤强体验：如何让用户嗨起来；

　　内容精准传播方法：⑥做曝光：如何打造爆款内容；⑦设IP：如何培养品牌信徒；⑧引传播：如何让内容自传播；⑨建渠道：如何找到本命渠道；

　　数据分析复盘：⑩重数据：如何验证营销效果。

　　开创“熊猫罗盘”十大新媒体营销方法论，帮助每一个品牌快速出圈，引爆市场！

　　6大突围之道：创业认知、行业热点、机遇赋能、品牌运营、项目打造、营销创新。让企业少走弯路，快速抓住市场新机遇

　　各界大咖，联袂推荐：分众传媒董事长江南春；润米咨询创始人刘润；全民商业导师张琦；独立战略营销顾问小马宋；千万大V、谋事创始人崔磊；白小T董事长张勇；江小白董事长陶石泉等。

　　《出圈》是新媒体营销大V申晨，深耕营销领域20年实战心得，开创“熊猫罗盘”10大新媒体营销方法论，成功帮助中国数百家企业获得亿级流量，打赢品牌站。6大突围之道，极具行业前瞻性的分析，可以帮助企业找到市场新机遇。不出圈，就出局！新消费时代下，品牌如何逆势突围，如何在营销定位上开拓创新，本书是必读之作！

　　申晨：熊猫传媒集团董事长，中国新媒体营销专家，知名媒体评论人，畅销书作者，投资人。

　　长江商学院客座教授，营销学导师；中国人民大学新闻学院传播学导师；混沌大学导师；清华大学EMBA、北京大学EMBA等高校特邀讲师；同时也是中国多个创业孵化器及创业机构的讲师。

　　作为中国新媒体专家，拥有丰富的新媒体营销实战经验与相关资源，曾参与策划与指导众多中国著名新媒体营销案例，斩获国内外知名的行业奖项超70个。

　　每年全球授课超过80堂，受益企业超10000家。

Introduction of works

New media marketing big V, hundreds of enterprises billion traffic traders, Shen Chen heavy new! Help each brand quickly out of the circle, detonate the market!

Shen Chen, a new media marketing genius, has been working in the field of marketing for 20 years! More than 80 classes are taught globally each year, benefiting more than 10,000 enterprises; Has done marketing strategy consulting for hundreds of enterprises at home and abroad: Mercedes-Benz, 360, Samsung, TCL, Didi, Tencent, Xiaomi, Mercedes-Benz, Didi, Jiang Xiaobai, White small T... Won more than 70 well-known industry awards at home and abroad marketing awards: Effie Award, Jinbo Award, Golden Flag Award, Golden Mouse, Tiger Xiao Award...

Years of practical experience has accumulated a wealth of knowledge, hundreds of enterprises to verify, to create a replicable marketing model path. This new work is the marketing victory handbook that every business needs to help enterprises easily win in a highly competitive market!

Stay in the loop, or you're out! Create the "Panda Compass" 10 new media marketing methodology, teach you how to set up a concept, tell a good story; How to do a good job of exposure, trigger fission propagation, and easily implant your brand into the hearts of users.

Strategy and positioning methods: ① Tree concept: how to find brand differences; ② User: how to accurately locate the user;

Content operation methods: ③ position scene: how to create a unique scene; ④ Storytelling: how to design a brand story; ⑤ Strong experience: how to make users high;

Content accurate communication methods: ⑥ Do exposure: how to create explosive content; ⑦ Set IP: how to cultivate brand believers; ⑧ citation propagation: how to make content self-propagation; ⑨ Build channels: how to find the natural channels;

Data analysis: ⑩ Heavy data: how to verify the marketing effect.

Create "Panda Compass" ten new media marketing methodology, to help each brand quickly out of the circle, detonate the market!

Six breakthrough ways: entrepreneurial awareness, industry hot spots, opportunity empowerment, brand operation, project building, marketing innovation. Let enterprises take fewer detours and quickly seize new opportunities in the market

Big coffee from all walks of life, jointly recommend: Focus Media chairman Jiang Nanchun; Liu Run, founder of Runmi Consulting; National business mentor Zhang Qi; Independent strategic marketing consultant Ma Song; Ten million big V, plan founder Cui Lei; Zhang Yong, Chairman of Bai Xiaot; Jiang Xiaobai chairman Tao Shiquan, etc.

"Out of the Circle" is the big V of new media marketing Shen Chen, who has deeply cultivated the field of marketing for 20 years of practical experience, created the "Panda Compass" 10 major new media marketing methodology, and successfully helped hundreds of enterprises in China to obtain 100 million traffic and win the brand station. Six breakthrough ways, a very forward-looking analysis of the industry, can help enterprises find new opportunities in the market. Stay in the loop, or you're out! In the new era of consumption, how to break out of the trend, how to innovate in marketing positioning, this book is a must read!

Shen Chen: Chairman of Panda Media Group, China's new media marketing expert, well-known media commentator, best-selling author, investor.

Visiting professor, Marketing Tutor, Cheung Kong Graduate School of Business; Professor of Communication, School of Journalism, Renmin University of China; Professor of Chaos University; Tsinghua University EMBA, Peking University EMBA and other universities invited lecturer; He is also a lecturer for many business incubators and entrepreneurship institutions in China.

As a Chinese new media expert, he has rich practical experience and relevant resources in new media marketing. He has participated in the planning and guidance of many famous new media marketing cases in China and won more than 70 well-known industry awards at home and abroad.

More than 80 classes are taught globally each year, benefiting more than 10,000 enterprises.