作品简介
本书贯彻运用知识解决问题的理念，从论道、战略、战术和攻略四个维度，探讨了“互联网+”时代市场营销的新发展。全书共分4篇，合计11章。第1篇讲述了市场营销学原理与网络营销演进，第2篇讲述了网络营销市场与调研、网络消费者、网络营销企业战略规划，第3篇讲述了网络营销运营管理的技巧与策略，第4篇以实际案例为引领讲解了各种网络营销手段。
张亚明编著
Introduction of works
This book carries out the idea of using knowledge to solve problems, and discusses the new development of marketing in the "Internet +" era from four dimensions of doctrine, strategy, tactics and guideline. The book is divided into 4 chapters, totaling 11 chapters. The first describes the principles of marketing and the evolution of network marketing, the second describes the network marketing market and research, network consumers, network marketing enterprise strategic planning, the third describes the skills and strategies of network marketing operation and management, and the fourth explains various network marketing methods with actual cases as the guide.
Edited by Zhang Yaming
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