作品简介
为什么有人喜欢买彩票，梦想着一夜暴富？
为什么经济学家没有预测到金融危机？
为什么那么多人喜欢追涨杀跌？
……
因为投资、消费活动的主体，是“人”。非理性的行为偏好始终伴随着人的行为决策，也都掺杂着感性的因素。
而在投资市场中，最难的不是学习投资理念和方法，而是管控人性。
“十个人去投资，七个人亏本，两个人持平，只有一个人赚钱”。
读完本书，你就能管控自己的行为，在资本市场涨涨跌跌中真正找到自己的“锚”，成为最后10%的赢家！
马红漫
经济学博士，著名财经主持人，资深财经评论家
上海交通大学企业竞争力研究所所长
财经自媒体“财经马红漫”创始人
Introduction of works
Why do some people like to buy lottery tickets and dream of getting rich overnight?
Why did economists fail to predict the financial crisis?
Why do so many people like to chase the rise and the fall?
...
Because the main body of investment and consumption activities is "people". Irrational behavioral preferences are always accompanied by people's behavioral decisions, which are also mixed with emotional factors.
In the investment market, the most difficult thing is not to learn investment concepts and methods, but to manage human nature.
"Ten people invest, seven people lose, two people even, and only one person makes money."
After reading this book, you will be able to control your own behavior, truly find your own "anchor" in the ups and downs of the capital market, and become the last 10% winner!
Ma Hongman
Doctor of Economics, famous financial host, senior financial commentator
Director, Institute of Enterprise Competitiveness, Shanghai Jiao Tong University
Founder of financial media "Financial Ma Hongman"
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