【内容简介】
社会心理学主要关注我们日常生活中的人，以及他们如何影响我们“个人世界”，即界定我们是谁，塑造我们的行为、信念、态度和意识形态。在本书中，作者讲述了社会心理学的历史、概念和主要理论，探讨了使这门学科得以成熟的经典研究，介绍了社会心理学的主要思想家，并且展示了他们的个人经历如何激励他们去理解那些将人与人以及我们所生活的社会联系在一起的事物。从态度到吸引力，从偏见到说服，从健康到幸福，社会心理学提供了可以改变世界的诸多洞见，并帮助我们解决21世纪的关键性问题。
【作者简介】
理查德·J.克里斯普（Richard J.Crisp）英国阿斯顿商学院心理学教授，英国社会科学院院士、英国心理学会会员、《应用社会心理学杂志》主编。他在牛津大学学习期间与社会心理学结缘，在此后二十多年的研究历程中发表了上百篇关于社会行为心理的文章，出版了多部相关著作，并由此获得英国心理学会的斯皮尔曼奖。
【序言作者简介】
张建新中国科学院心理研究所研究员、博士生导师，亚洲社会心理学会主席、中国社会心理学会副会长。1982年毕业于北京大学心理学系，1990年和1997年分别获得香港中文大学哲学硕士学位和哲学博士学位，主要研究人格心理学、心理测量、健康心理学等。
【 Content Introduction 】
Social psychology is primarily concerned with the people in our daily lives and how they affect our "personal world," which defines who we are and shapes our behaviors, beliefs, attitudes, and ideologies. In this book, the author describes the history, concepts, and main theories of social psychology, explores the classical research that has matured the discipline, introduces the leading thinkers of social psychology, and shows how their personal experiences have inspired them to understand the things that bind people and the society in which we live. From attitudes to attraction, from prejudice to persuasion, from health to happiness, social psychology offers insights that can change the world and help us solve the key problems of the 21st century.
【 About the author 】
Richard J.Crisp is Professor of Psychology at Aston Business School, UK, Fellow of the British Academy of Social Sciences, Member of the British Psychological Society, and editor-in-chief of the Journal of Applied Social Psychology. He became involved in social psychology while studying at Oxford University, and over the next two decades has published hundreds of articles and books on social behavioral psychology, for which he was awarded the Spearman Prize of the British Psychological Society.
【 Introduction to the author 】
Zhang Jianxin, researcher, doctoral supervisor, Institute of Psychology, Chinese Academy of Sciences, President of Asian Social Psychology Association, Vice President of Chinese Social Psychology Association. He graduated from the Department of Psychology of Peking University in 1982, and received his master's degree in philosophy and Doctor's degree in philosophy from the Chinese University of Hong Kong in 1990 and 1997, respectively. His main research interests include personality psychology, psychometrics, and health psychology.
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