内容简介
丹尼尔·卡尼曼是位格外令人兴致盎然的思想家，是现今在世的有影响力的心理学家之一，他因对判断和决策制定的理性模式提出挑战而荣获2002年度的诺贝尔经济学奖。他的研究打开了社会心理学、认知科学、对理性与幸福的研究以及行为经济学的新局面。本书就是他多年研究和思考成果的集大成之作。
在书中，卡尼曼会带领我们体验一次思维的创新之旅。他认为，我们的大脑有快与慢两种作决定的方式。常用的无意识的“系统1”依赖情感、记忆和经验迅速作出判断，它见闻广博，使我们能够迅速对眼前的情况作出反应。但系统1也很容易上当，它固守“眼见即为事实”的原则，任由损失厌恶和乐观偏见之类的错觉引导我们作出错误的选择。有意识的“系统2”通过调动注意力来分析和解决问题，并作出决定，它比较慢，不容易出错，但它很懒惰，经常走捷径，直接采纳系统1的直觉型判断结果。
为了使读者真切体会到系统1和系统2这两个主角的特点，卡尼曼介绍了很多经典有趣的行为实验，指出我们在什么情况下可以相信自己的直觉，什么时候不能相信；指导我们如何在商场、职场和个人生活中作出更好的选择，以及如何运用不同技巧来避免那些常常使我们陷入麻烦的思维失误。
《思考，快与慢》将会彻底改变你对思考的看法。
作者简介
丹尼尔·卡尼曼，普林斯顿大学尤金·希金斯心理学荣誉退休教授，普林斯顿的伍德罗·威尔逊公共及国际事务学院荣誉教授。凭借着与阿莫斯·特维斯基对决策制定问题的开先河之研究，卡尼曼获得了2002年的诺贝尔经济学奖。
Content introduction
One particularly interesting thinker is Daniel Kahneman, one of the most influential psychologists alive today, who won the 2002 Nobel Prize in Economics for challenging rational models of judgment and decision making. His research has opened new frontiers in social psychology, cognitive science, the study of reason and happiness, and behavioral economics. This book is the culmination of years of research and thought.
In this book, Kahneman takes us on a creative journey through the mind. He believes that our brains have two ways of making decisions: fast and slow. The commonly used unconscious "System 1" relies on emotion, memory, and experience to make rapid judgments. It is so informed that it allows us to react quickly to the situation in front of us. But System 1 is also gullible, clinging to the "seeing is truth" principle and allowing delusions like loss aversion and optimism bias to lead us to make bad choices. Conscious "System 2" analyzes and solves problems and makes decisions by mobilizing attention; it is slow and less error-prone, but it is lazy and often takes shortcuts and directly adopts the intuitive judgments of System 1.
In order to make the reader really feel the characteristics of the two main characters of System 1 and System 2, Kahneman introduces a lot of classic and interesting behavioral experiments, showing when we can trust our intuition and when we can't; It teaches us how to make better choices in the business, professional and personal life, and how to use different techniques to avoid the thinking mistakes that often get us into trouble.
Thinking, Fast and Slow will completely change the way you think about thinking.
About the author
Daniel Kahneman is the Eugene Higgins Professor emeritus of Psychology at Princeton University and Professor emeritus at the Woodrow Wilson School of Public and International Affairs at Princeton. Kahneman won the Nobel Prize in Economics in 2002 for his pioneering work with Amos Tversky on decision-making.
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